INTRODUCING

A Modern Approach to Traditional Trade

Sales performance in traditional trade is a critical blind spot for CPGs. Manufacturers rely on millions of stores to sell their products but have no actionable data on distribution, execution, or sales. The Market Performance System by Premise changes all of that.

Now, the world’s biggest CPGs can receive traditional trade sales data and store-specific opportunities to improve performance, all together in one platform.

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HOW WE DO IT

Granularity of Growth

The Rolling Retail Census is the foundation of MPS. Using our proprietary collection technology, Premise collects data in 100% of traditional trade on a rolling basis while still providing product-level execution insights at every store.

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WHY MPS?

Measurement that Moves the Needle

With MPS, we turn market measurement into clear action steps. Our methodology provides a high-coverage share of market measurements in volume and value that can be tied back to the census’s store-level data.

OUR MARKET MEASUREMENT METHOD

Eliminate the Guesswork with MPS

Backed by our Rolling Retail Census, we’re able to leverage our total coverage of traditional trade to ensure our data is representative of the true market.

Our high-fidelity metrics are reported by channel, city, or both, giving the depth and breadth needed to pinpoint determinants of sales performance.

When matched with store-by-store execution opportunities, MPS data enables the world’s largest CPGs to take action at the point of sale and measure their impact on market share over time.

Want more?

Download our free whitepaper to discover how we’re breaking market share down to the most granular level.