Global insights, data science tips and tricks, and thoughts and musings straight from the Premise Data Team
Premise performs ongoing sentiment analysis utilizing our strong user base and their contributions to our Global Index. The Premise Global Index strategically comprises over 35 general topics: from strength and effectiveness of civic...
Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies...
What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the...
The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or...
In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a...
What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or...
Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is...
You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and...
Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry....
We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new...
Today we are thrilled to announce we have raised $85 million in a Series E financing to expand our platform capabilities and global network. The round was led by WestCap Group with participation from existing investors 8VC, Hanover...
SAN FRANCISCO, January 13, 2021 / Premise Data today announced $85 million in Series E financing to expand its platform capabilities and global network. Led by Laurence Tosi’s WestCap Group with participation from Dave DeWalt’s...
Twenty international development customers used the Premise Platform for data collection and analytics in 2020. This mix of governments, foundations, NGOs and consultancies used our technology on programs ranging from global health,...
As we step into a new year our country faces two competing realities tied to the ongoing COVID-19 pandemic—first and foremost, the nascent campaigns to distribute the two approved vaccines across the country, which has successfully...
Are You Flying Blind In-Stores? Businesses with access to reliable data strategize more effectively and make better business decisions due to a deeper understanding of their customer experience, product and competitors. A retail audit...
Will Remote Research Reign in 2021? Pretty much every aspect of life and business has been impacted to some degree due to the pandemic, including the market research industry. With the huge disruption in the industry came the rapid...
In order to allow our data to be accessible to as many organizations as possible, Premise is actively working with our partner Code for Venezuela to make all the data available through HDX, the Humanitarian Data Exchange, an online...
Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the...
The ongoing political, social and economic crisis in Venezuela has caused over five million citizens (roughly 17% of the population) to leave the country in search of better opportunities and living conditions. Unfortunately, little is...
As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these...
Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday...
The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching...
Premise Data Ranked 182nd Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™ Attributes 661 % Revenue Growth to the company’s agility and ability to respond to market demands SAN...
Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with...
You spend months brainstorming the perfect gifts for your family and friends every year. Maybe you keep note of those ideas in your head, perhaps you have a notebook with a few suggestions, or maybe you go all-out with a PowerPoint...
The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while...
Ken Cassar has joined Premise Data as Head of Commercial Vertical; in his new role, Cassar will focus on the crowdsourced research needs of global for-profit businesses. Cassar was most recently VP of strategy and insights at Rakuten...
Thirty-two states and Washington, DC, implemented statewide mask mandates between April and August. During the same period, an increasing number of Americans began to wear masks regularly, according to a weekly survey started in...
On October 3, the killing of a young man by alleged members of the Nigerian Special Anti-Robbery Squad (SARS), a unit known in equal measure for its brutality and lack of accountability, quickly reverberated across social media. A...
2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful...
Premise’s app empowers individuals around the world to become more engaged citizens. Through the app, our contributors can report key aspects of their community by answering survey questions, taking photos and geotagging locations in...
The numbers are in! Premise surveyed 1,375 contributors across the U.S. to determine America’s favorite Halloween candy for 2020. Given only one vote and faced with 23 options and an “other” category, the competition was stiff for one...
From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national...
Trick-or-treating is usually done outside and with small groups of people. Nonetheless, the Centers for Disease Control and Prevention (CDC) has deemed it a high-risk activity due to close contact with children from other households...
SAN FRANCISCO – Data and analytics firm Premise Data surveyed more than 3,300 people about their shopping plans for the holidays during the COVID pandemic. Read the full article here. ...
During the month of September, Premise Data, the San Francisco-based data and analytics company, surveyed a network of 500 female contributors across the United States and asked them a series of questions related to their use of beauty...
With Halloween just around the corner and a 20% uptick in U.S. coronavirus cases over the past two weeks, the Centers for Disease Control (CDC) has issued guidance around how families and individuals can safely celebrate Halloween this...
Problem An organization belonging to the Food Security Humanitarian Cluster in Venezuela uses data to influence decision making within the cluster. Since the beginning of the Venezuelan crisis back in 2014, this organization has been...
As the country continues its struggle with the coronavirus, recently passing the grim milestones of 7M cases nationwide and over 200,000 deaths, two preventive measures loom in importance as we near the annual flu season—face masks and...
Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for...
Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here. ...
The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San...
Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced...
BOSTON — Wednesday marks exactly six months from when Governor Charlie Baker ordered the stay at home advisory – and a lot has changed since March 24th. Read more here....
Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it...
Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a...
Advancements in satellite imagery have transformed the way governments and organizations learn about changes on the ground. Satellite data’s ability to provide timely map updates has replaced the burden of utilizing field teams to map...
Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand...
The impact of COVID-19 on Brazil is immense, second only to the United States in terms of number of cases and deaths. It is the epicenter of the outbreak in Latin America with a recorded 3.9 million cases and 122,596 deaths at the...
Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their...
To say the least, it has been a turbulent summer in Belarus. An election campaign that saw unprecedented popular mobilization against President Aleksandr Lukashenko, in power since 1994, spurred mass protest after a vote marred by...
What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement...
USAID’s Center for Innovation and Impact’s (CII’s) Global Health Innovation Index draws from USAID’s health innovation portfolio to offer a strategic approach by helping identify promising, ready-to-launch innovations. Download the...
As part of the BetterTogether Challenge, also known as JuntosEsMejor, Premise Data collects information from four different states across Venezuela (Caracas, Miranda, Zulia and Tachira). The aim is to provide real-time information...
As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and...
It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You...
Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey,...
While in many parts of the country people are resuming more out-of-home activity, mobility is still lower than pre-pandemic numbers, but there has been an increase over the last few months based on data in the Institute for Health...
SEATTLE, Washington — In Colombia, 27% of the population lives in poverty, and more than seven million Colombians are internally displaced people. One of the reasons Colombians fled their homes is the country’s long-running civil...
What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type...
What is the Crowdsourcing Model? The crowdsourcing model is the method of engaging a group or individuals for a common goal. The goals are often problem-solving, innovation or efficiency. It involves new technologies, web 2.0 and...
Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is...
Maury Blackman, CEO of Premise Data said: “Misinformation surrounding healthcare, particularly in the context of the global COVID-19 pandemic, can lead to serious harm. Premise is delighted to partner with the LSHTM on this innovative...
Whether you work in supply chain, marketing, sales, finance or customer service, a casual mention of the term “out-of-stock” can send shivers down your spine, erupting massive goose pimples on every limb. OOS is a terrifying,...
The BetterTogether Challenge, also known as JuntosEsMejor, was launched by the U.S. Agency for International Development and the Inter American Development Bank in October of 2019 as a means of crowdsourcing ways to address the...
As with most industries, there is a lot of special terminology and jargon that gets thrown around, especially when it comes to surveys. Whether you are a seasoned professional looking to brush up your knowledge or just starting out...
For most of July, Ethiopia experienced a nationwide internet shutdown. The shutdown began on June 30, following protests in response to the murder of Haacaaluu Hondessa, on June 29. Haacaaluu was one of Ethiopia’s biggest music stars...
BOGOTA, Aug 6 (Thomson Reuters Foundation) – COVID-19 infection rates are surging in parts of the United States but Americans are much less likely to wear face masks compared with other regions like Latin America. Why? Read the full...
New survey data is detailing public attitudes and responses to the novel coronavirus pandemic, including how many people are following the statewide mask mandate. Read the full article on Seattle Post-Intelligencer....
The debate about wearing masks rages on in our state and around the country despite health officials calling on Americans to wear masks. A new survey revealed different reasons people choose not to wear them. Read the full article or...
COVID-19 has caused widespread changes to the retail and restaurant industry. For businesses that are dealing with new guidelines and recommendations to keep customers and employees safe, it can be hard to ensure that every business...
Since 2015, the Yemen Civil War has led to the displacement of over 3.6 million people, resulted in 24 million people (or 80 percent of the population) needing some form of humanitarian assistance, and led to the fracturing of the...
Most people have heard of a hackathon, generally thought of as a design like sprint in which a group of people comes together to solve a specific problem, but since we do things a little differently at Premise our SVP Operations Dave...
While many countries have successfully “flattened the curve” in the fight against COVID-19, allowing them to slowly reopen businesses and resume limited tourism, the situation in America is far worse. The number of confirmed cases in...
Certainly Americans are feistier when it comes to masks than those in most other countries. A Premise Data rolling survey found 58% of respondents from 106 countries said they always wear a mask outside of their homes, versus 40% of...
WASHINGTON — Four organizations working to improve conditions for Venezuelan refugees and migrants and their host communities will receive grants from the U.S. Agency for International Development in the first round of its crowdsourced...
Innovation in Market Research Spurred by the 2020 Pandemic Thu, Jul 23, 2020 10:00 AM – 11:00 AM PDT 2020 has been a year of unprecedented turmoil which has had particular impact with regard to public health, consumer spending,...
Picture this: it’s Sunday morning and the birds are chirping. You head into the kitchen to brew a pot of coffee when halfway into the brew cycle your coffee maker breaks. What a ghastly situation! Off to Target you go to replace...
How did you first get into data science? I’m a reformed academic. I spent too much in grad school and did coding projects on my own and loved doing my own statistical analysis. I fell in love with it and then got involved with Premise....
Closed restaurants, vacant airlines, schools, amusement parks and canceled concerts; these phenomena dramatically illustrate the extent of COVID-19 pandemic. According to the recent report of Ipsos study, nearly four in five Americans...
SAN FRANCISCO, July 9, 2020 /PRNewswire/ — Premise Data, the global leader in real-time, real-world data announced its platform will be supported by the U.S. Agency for International Development through the first set...
You now understand “Competitive Intelligence” or CI, a key market research terminology, after reading our article “What is Competitive Intelligence?” You also know the many benefits of incorporating and...
It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance...
As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the...
Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the...
What is Competitive Intelligence? Competitive Intelligence (CI) is the sister of market research, sharing many of the same characteristics and techniques for information collection. CI, however, specifically targets competitive brands,...
In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these...
“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole...
(Reader’s Digest) Sheltering-in-place for weeks on end and along with current on-going restrictions on grocery shopping will affect big changes to how we buy and consume food. For the full story click here....
(CNN) A coronavirus model that has been cited by the White House is looking to incorporate data on whether Americans wear masks, according to the Institute for Health Metrics and Evaluation at the University of Washington. Read the...
The World Health Organization recently declared South America the new center of the coronavirus pandemic as cases continue to rise dramatically in Brazil and other countries in the region. Several of these countries were also affected...
It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and...
This blog is part of a new series on Venezuela and Humanitarian Assistance. In this blog, we aim to explore how COVID-19 is impacting access to food and healthcare in Venezuela through pictures collected by local Premise users. Both...
The COVID-19 pandemic continues to impact the globe, with the United States recently passing two unfortunate milestones—over 40 million Americans have filed for unemployment in the past ten weeks and over 100,000 have died from the...
Venezuela is currently the epicenter of the largest humanitarian crisis in Latin America. Once considered one of the richest countries in the region due to its oil reserves, Venezuela has moved toward the brink of economic collapse...
The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing...
From Tirana to Timbuktu and Mogadishu to Manila, nearly two billion of the world’s Muslims celebrate the holy month of Ramadan, which lasts from April 23rd-May 23rd 2020. As one of the five pillars of Islam, Ramadan is typically...
Visual merchandising is used in a number of different ways in brick and mortar retail stores. The notion that a customer will enter on foot and make purchases in person creates an environment that can be utilized to increase purchases....
COVID-19 has sent global and domestic supply chains scrambling. As states across the United States began implementing shelter-in-place ordinances in March and April, many Americans also began having difficulties finding essential...
Coronavirus arrived late in Latin America with Brazil being the first to report a case on February 25, 2020. At this current time, the country has reported more than 370,000 cases of the virus. Brazil has one of the highest levels of...
Around the world, there are an increasing number of protests, some recurring weekly, against government-instituted lockdowns and other restrictions. These demonstrations do not seem to be related to any given country’s performance in...
For the next month, nearly 1.8 billion Muslims around the world will observe Ramadan, Islam’s most sacred holiday. The holiday is intended to hone spiritual discipline; it is characterized by long periods of fasting and prayer, as well...
Many countries across Africa have begun to move from preparation to response as COVID-19 spreads across the country. As of the time of writing, there are almost 50,000 reported cases in over 50 countries. African countries have not...
The spread of COVID-19 across the globe has led to several questions about how health systems in lower and middle-income countries will deal with the pandemic. Nigeria is the most populated country on the African continent and...
Social isolation as a result of the novel coronavirus is having a negative effect on student mental health in high school, the latest edition of a recurring monthly survey finds. Read full article here....
As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means...
The novel coronavirus (COVID-19) pandemic has forced multiple national governments to either alter, postpone or cancel various elections for 2020. One such example is Serbia who postponed their parliamentary election originally...
The novel coronavirus (COVID-19) pandemic has forced multiple national governments to either alter, postpone or cancel various elections for 2020. One such example is Poland, who will be conducting their presidential election via...
Overall, shoppers are committed to the shopping experience retailers provide, and not just the consumer goods themselves. Prior to this global pandemic, it was common to see retailers fiercely competing to consistently have shoppers...
It’s World Immunization Week, a time when the global health community comes together to promote immunization and emphasize the important role vaccines play in protecting the world from disease. For those of us living in the developed...
During late March and early April of 2020, the port city of Guayaquil in Ecuador became one of the epicenters of the novel coronavirus in Latin America. Ecuador is the 8th largest one in population in Latin America, with 17.6 million...
As COVID-19 has continued its relentless march across the globe, almost every country has been touched by the virus. Premise, with its global network of Contributors, is able to monitor how people across the globe have felt and...
Despite the looming threat of Coronavirus (COVID-19) and the kidnapping of presidential candidate and opposition leader Soumaila Cisse, Mali held their first round of parliamentary elections on March 29, 2020. The elections saw roughly...
At Premise Data, we shifted our data collection efforts at the onset of the pandemic in order to track the impact of COVID-19. One of the most salient findings when disaggregating by gender, consistent across networks and countries,...
Brazil has been in the international spotlight this week as President Jair Bolsonaro protested against his own government. Videos and photographs have shown a lack of social distancing occurring. President Bolsonaro has continued to...
The COVID-19 pandemic has continued its relentless, lethal spread across the globe, with over 2 million people infected and over 130,000 deaths to date. Some countries that were hit hardest and earliest like China, Spain and Italy,...
All the lonely people, where do they all come from? This question once posed by the Beatles seems more relevant now than ever. In the midst of the current COVID-19 pandemic, social distancing has been a central policy to contain the...
SAN FRANCISCO, April 16, 2020—Data and analytics platform Premise Data is offering a free dataset for decision-makers at NGOs, aid organizations and local governments in order to help their efforts in addressing the COVID-19 pandemic....
With already considerable restraints on the country’s healthcare system, the confirmation of Yemen’s first COVID-19 case on April 10, 2020 brings new worries about Yemenis’ access to critical health supplies, such as medications,...
Looking for some work-from-home wisdom and inspiration? With offices coast to coast across the U.S. and numerous remote workers around the world, the Premise team is here to help! We know that adjusting to working from home can take...
Since February 2020 we have been deploying tasks through the Premise app to our global network of over 1.8 million users in over 100 countries to measure the changes in their sentiment and behavior regarding this global pandemic. To...
Amidst this global pandemic, the concept of social distancing has become a huge topic of conversation as it is one of the best ways (as cited by the World Health Organization (WHO) and the Center for Disease Control) to reduce the...
Standout Data Technology Innovators Honored in Inaugural Data Breakthrough Awards Program Data Breakthrough Recognizes Outstanding Data Technology Products and Companies LOS ANGELES (PRWEB) APRIL 08, 2020 Data Breakthrough, an...
The COVID-19 pandemic has marched its way across the globe, with confirmed cases on every continent and in every country. There are over one million confirmed cases and 50,000 attributed deaths. To date, Africa has not been hit as hard...
As the novel Coronavirus (COVID-19) pandemic continues to spread across the globe, it has not impacted Middle Eastern countries as harshly as some Western countries. As of April 3rd, 2020, there have been 9,101 confirmed COVID-19 cases...
There are now over one million confirmed cases of COVID-19 globally and more than 300,000 cases in the United States. In the initial phases of the coronavirus outbreak in the U.S., the majority of the cases were concentrated in urban...
When I first joined Premise I was excited at the prospect of getting to use Google Cloud. I had experience with Azure and AWS over my career, but Google Cloud Platform (GCP) hadn’t yet taken off when I joined in 2017. However, the...
Governments in Latin America are just starting to implement social distancing policies, many of them a month behind other countries in the world. Even so, our contributors have been reporting photographs of “social-distancing evidence”...
The Indo-Asia Pacific is often referred to as a patchwork of cultures, languages, history and traditions. We see these variations in the data submissions collected across our global network, which paint a picture of diversity in daily...
A few weeks ago on March 16, 2020, the World Health Organization (WHO) officially declared Coronavirus, also referred to as COVID-19, a pandemic. Living in this new pandemic world is definitely a strange and scary one. And while each...
The Current State of Affairs As COVID-19 continues to spread across the globe with over 750,000 cases globally, Premise has continued to monitor sentiment, especially in the United States, which now has the most confirmed cases of any...
The first case of novel Coronavirus was detected on December 31, 2019 in Wuhan, China. Since then the respiratory disease causing virus has spread rapidly across the globe and was officially declared a pandemic on March 11, 2020 by the...
The latest analysis by crowdsourcing data company, Premise Data, into the UK lockdown suggests that British people are broadly supportive of the Government’s latest measures and are isolating where they can. However, it remains to be...
Thirteen days ago when I wrote the Initial Analysis from Premise Data of the economic impacts of COVID-19, China had 17 times the number of confirmed COVID-19 cases as the United States. Today the United States has surpassed China with...
Just over two months since the U.S. reported its first confirmed case of the novel coronavirus (COVID-19) on January 21, numerous states around the country have enacted strict “shelter-in-place” measures closing all businesses deemed...
Earlier this week, Premise provided a look at Italy and how its high levels of COVID-19 cases continue to impact daily life. In this post, we will look at the COVID-19 impact in Sub-Saharan Africa, specifically Burkina Faso. According...
As COVID-19 has spread across the U.S. in recent weeks, health officials are strongly encouraging people to use “social distancing” to help “flatten the curve.” These concepts stem from a major recommendation by the World Health...
As information-sharing technology continues to innovate, the speed at which information is spread is only getting faster. Yet, with that speed comes unprecedented and newfound accountability; How do we ensure that the speed at which...
As cases of COVID-19 continue to skyrocket around the world, many are looking at Italy. Italy has quickly become the new epicenter of the pandemic, with over 63,927 cases (as of March 23, 2020, at 2:06 p.m. PST) and health officials...
What is Crowdsourcing? Crowdsourcing is a scalable process of solving problems by engaging a network of individual contributors (either digitally or physically) to complete a series of tasks or projects, solve an impending business...
Airlines across the globe are grounding large percentages of their fleets—American Airlines alone will be reducing flights abroad by 75% through May of 2021—which will collectively result in millions of canceled flights for the...
As the World Health Organization (WHO), along with other organizations like the CDC and medical professionals, urges the world to limit physical contact to help slow the spread of COVID-19 many (businesses are allowing or directing...
SAN FRANCISCO, March 19, 2020 /PRNewswire/ — Data and analytics platform Premise Data is offering a live dashboard displaying the findings of its ongoing global impact survey to assess the potential economic impact of Coronavirus...
SAN FRANCISCO: Data and analytics platform Premise Data announced today it has collected data about COVID-19, formerly known as the Coronavirus, from over 50,000 people around the world. Read more:...
In recent days and weeks, you have probably heard terms like “social distancing.” “flatten the curve” and “self quarantine.” These concepts stem from recommendations by the World Health Organization (WHO), among other medical...
As cases of COVID-19 are discovered in new countries on a near-daily basis and expand rapidly within the United States, Premise has started surveying contributors worldwide—over 100,000 responses in the first week—to understand how...
Novel Coronavirus, now known as COVID-19, is a respiratory disease first detected in Wuhan City of the Hubei Province of China on December 31st, 2019. There are over 95,100 cases of COVID-19 globally with roughly 80,000 confirmed cases...
The American CPG market is currently valued at $813B. Consumers face more options than ever, even with small scale, daily purchases; the overwhelming variety has contributed to a massive decrease in brand loyalty. Only 8% of global...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Majid from Herat, Afghanistan. Our global workforce plays a huge role in our ability to manage...
A year ago, Brexit was an idea still six weeks in the future and Premise asked 200 contributors their thoughts on the negotiations at the time, their confidence in the Prime Minister to deliver a Deal Brexit as well as other questions...
A Boy and His Dream Foundation provides youth the ability to take charge of their lives and overcome obstacles and adversities, realize there is hope for their future, and to inspire change. The determination to succeed, no matter the...
Typically, research can be broken down into two separate categories that define the source of the information being provided. Primary and secondary research are terms used to define the ways to obtain information, primary by means of...
If there is one silver-lining to the cloud that is the ongoing coronavirus epidemic, it is that more people are washing their hands. Read more: https://www.turlockjournal.com/news/local/hand-washing-comes-spotlight-amid-coronavirus-fears/...
Come February 14 people in the United States and around the world are sharing their love with flowers, candy and other products from consumer goods companies. Every Valentine’s Day consumers spend a significant chunk of change in the...
Droplet or aerosol infection spread? Surgical mask or respirator? Asymptomatic transmission or symptomatic only? Read more: http://www.cidrap.umn.edu/news-perspective/2020/02/unmasked-experts-explain-necessary-respiratory-protection-covid-19...
International development organizations support critical work to improve livelihoods and solve widespread, complex and often systemic problems in some of the most challenging environments around the world. Yet these organizations face...
SAN FRANCISCO, Feb. 11, 2020 /PRNewswire/ — Data and analytics platform Premise Data announced today it has collected data about COVID-19, formerly known as the Coronavirus, from over 50,000 people around the world. Read more. ...
Having many different aspects behind visual marketing can seem daunting. But when properly utilized, there are ways in which a business owner can ramp up the visual aspect to create more buyers. One of the commonly used ways in which...
What is a Quick Service Restaurant? Just as the name implies, a quick service restaurant (also known as a QSR) is a restaurant characterized by its fast amenities and minimal table service. To the majority, a QSR is called a fast food...
Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified...
Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual...
What exactly is visual merchandising? Eye-catching doesn’t even begin to describe the ability behind visual merchandising to adequately promote and market products that are all around us in the public realm. Colorful displays, clever...
Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is...
Premise Data has a global network of Contributors who are paid to provide ground-level insights through Premise’s mobile app. As of January 2020, over 1.4 million on-the-ground local citizen Contributors are paid to answer surveys and...
Emerging markets face different challenges than developed countries. These challenges have led to volatile markets, with data that is constantly changing and affecting how business is conducted. Around 80% of the world’s GDP comes from...
January 4th is National Trivia Day in the U.S. At Premise, we have a great love for fun facts and data. Premise continuously collects data in over 75 countries about everything from the price of local goods to citizen sentiment about...
The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where...
While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have...
What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hassani. Our global workforce plays a huge role in our ability to manage hundreds of networks...
The Amazon Rainforest fires dominated international headlines a few months back, and the sad truth is that while the news stories have slowed and been pushed from the headlines, the fires have not stopped burning. Brazil’s National...
Often in business, as in life, we’re told to keep the big picture in mind by not getting bogged down by minor details—don’t lose sight of the forest for the trees. This outlook can help a company set its strategic vision or empower...
Digital transformation is unstoppable and inevitable. New technological trends are hitting every industry, and the retail market is no exception. Let’s explore some of the most expected trends that are going to have a prominent impact...
If having a beer to unwind after a rough day is your kind of happy hour, you’re not alone–in fact, beer is the world’s most beloved drink. Thanks to our obsession with data here at Premise–and the ability to easily survey...
If your consumer packaged goods (CPG) brand does not use measurement programs like mystery shopping or retail audits, it might be missing out on key pieces of crucial data. These programs specifically; Provide in-depth information...
We have a problem with trash. Not just in the U.S., but around the world. The piles are unsightly, to be sure, but the concern goes well beyond aesthetics. The issues relating to mounting waste include risks to public health, e.g.,...
At Premise, we have created a tight-knit team that is passionate, moves fast, appreciates candor and is ultimately focused on building technology that has a measurable human impact. To build a team like this we have looked for people...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Yasemin Dönmez. Our global workforce plays a huge role in our ability to manage hundreds of...
SAN FRANCISCO, Oct. 17, 2019 /PRNewswire/ — Data and analytics platform Premise Data announced today it will nearly double its employee roster by the end of the year. To accommodate the growth, Washington, D.C.-based staff will...
Have you ever collected data that was not fully utilized—maybe made it to a final report but never informed activities? Is the data you just collected now illuminating what you only wish you had asked instead? The international...
Do you believe in innovation? IIeX Asia Pacific was designed to introduce you to new ideas and connect you with the most future-focused market research pros from around the world. IIeX was designed to do three things: Introduce you to...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Carlos. Our global workforce plays a huge role in our ability to manage hundreds of networks...
Get a 360 degree view of citizenship in Arab countries in a newly released data from the United Nations Development Programme collected through the Premise app:...
The 2019 Disrupting Development conference in DC has concluded. Special thanks to all the speakers, sponsors and attendees for making the first-ever Disrupting Development possible. We’re already planning and looking forward to...
Premise has been working with local citizens to crowdsource data about mosquito breeding sites to help fill the gaps in the local governments’ vector control efforts. Armed with a mobile app, Glenis Barragan has been knocking...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Daria. Our global workforce plays a huge role in our ability to manage hundreds of networks and...
Welcome to 2019. There are now more smartphones than human beings. According to GSMA’s real-time intelligence data, there are now over 9 billion mobile connections worldwide, which surpasses the current world population of 7.71 billion...
When dealing with data that is based on the real world it is important to remember that the world is not static. Take McDonalds for example, in 2018 they opened ten new stores every day around the world. Each of those locations is...
SAN FRANCISCO, Aug. 8, 2019–Data and analytics platform Premise Data announced today it was named an INFUSE Pacesetter by Gavi, the Vaccine Alliance—a privileged partner designation that includes an infusion of capital and...
Around the globe, retail operates in different ways. One of the biggest differences is probably between developed and emerging markets. A number of different terms are often used to describe the state of retail in emerging markets and...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Luu Kuummo. Our global workforce plays a huge role in our ability to manage hundreds of...
If you see a pothole, smell gas or step in water from a burst main, you can report the details online immediately. Smartphones mean that any concerned citizen can help keep a city’s infrastructure in proper repair—in theory. In...
Premise has been working in Colombia, through a grant from USAID, to help prevent the spread of mosquito-borne illnesses like Zika and chikungunya. Over the course of the last year, Premise has grown networks in Cali, Cúcuta and Santa...
At Premise, our goal is to help you bring certainty to your data. We are rolling out a refreshed version of the Premise app on Android and iOS to our networks. The updates are making it easier than ever for our Contributors to use the...
Data is everywhere. It’s in the can of Coca-Cola you bought this morning from the grocery store on the corner. It’s in the map you use when finding a place to eat. It’s even in the photo of the breakfast you sent to your friend this...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Rafael. Our global workforce plays a huge role in our ability to manage hundreds of networks and...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Bash. Our global workforce plays a huge role in our ability to manage hundreds of networks and...
The ability for people to connect around the world through mobile phones has brought a great amount of growth and breadth in what is possible for data collection. One of those new possibilities is to task people on the ground to...
For those of us living in developed countries like the United States, access to a bank account is commonplace. In developing countries, such as Egypt, that access is limited. In Egypt, only 2.4% of the population has access to a...
The unprecedented growth of mobile technology around the world has opened up a whole new world of data that can be collected. Mobile technology provides the ability to collect highly targeted data from groups of people that would...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hafsatu Serry. Our global workforce plays a huge role in our ability to manage hundreds of...
Pricing models and strategies used domestically don’t always work internationally. In emerging markets, pricing can be difficult to manage due to inflation rates, shifting interest costs and volatile currencies. In many emerging...
Is your data dead on arrival (DOA)? From a macro perspective, consumer price index (CPI) data gathered by the United States and other organizations and countries is normally very latent. The data is often collected months prior to its...
How many times have you used a restaurant or food delivery app? There is a plethora of them out there—Zomato, Swiggy, Uber Eats, Grubhub, the list goes on and on. Over the last few years, there has been rapid growth in the demand for...
Today’s marketplace is extremely tight for consumer packaged goods (CPG) companies. To stay in the game, CPG companies need to be constantly innovating; to do that, they need an accurate and current data source. There is immense value...
When doing business in countries with less stable political or economic climates, alternative data sources can provide critical business intelligence. Research suggests that alternative data sources can be extremely helpful for getting...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Adeniyi Fadipe Jordan. Our global workforce plays a huge role in our ability to manage hundreds...
This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult,...
Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. In an effort to share more about what our Global Workforce (which includes our Country Support...
SAN FRANCISCO, March 6, 2019 /PRNewswire/ — Premise, the global leader in real-time, real-world ground truth data, announced their selection by the United Nations Development Programme (UNDP) to help collect data that will be...
This is part three of a four-part series covering tips and tricks for conducting a retail audit for your business. Optimally we would have a statistic to show you how often new retail outlets open and how often they go out of business,...
Brexit is happening, like it or not. Today, it’s not clear if the Prime Minister will fully negotiate a smooth exit from the European Union (EU). Will it be a “No-Deal” Brexit or will PM Theresa May secure a deal with the EU? The world...
This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones. Research from the UN suggests...
This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in...
Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. In an effort to share more about what our global workforce (which includes our country support...
In the United States, it’s easy to see how the payments landscape is evolving with the rise of technology. We have so many options available to pay others and get paid. In the U.S. alone Statista estimates there are 5,868 FinTech...
In November 2018, we had the opportunity to visit our Zika Citizen Network pilot project in three different cities in Colombia. Funded by a USAID Grand Challenge grant, we are currently in the second stage of the two part project...
At Premise, we have a front row seat to globalization 4.0 due to the nature of our technology. With the upcoming 2019 World Economic Forum Annual Meeting focused on “Globalization 4.0: Shaping a New Architecture in the Age of the...
We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Claudia Abello the local coordinator for Premise’s USAID Zika project in Colombia. Our global...
Premise recently wrapped up its project with the PEPFAR ‘DREAMS Innovation Challenge’ which supported medication adherence monitoring for HIV- positive adolescent girls and young women (15-24 years) in rural Kenya. Among adolescents,...
At Premise, we distinguish ourselves from other data collection companies through the meticulous development of our Contributor networks. Premise builds Contributor networks across the globe, each carefully tailored to the individual...
Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. In an effort to share more about what our global workforce (which includes our country support...
Imagine you’ve created a toy that you think is going to be a huge seller in stores this season. You and your team spend months designing the visual merchandising until it is perfect. When you’re shopping on Black Friday you find your...
The past 20 years have incurred profound increases in funding for the use of health management information systems and national demographic health surveys in the developing world. This has included collecting routine administrative and...
Each year since 2016, Premise partners with the Mandela Washington Fellowship to host and provide young, standout leaders from Sub-Saharan Africa (aka Fellows) six weeks of hands-on experience working at its HQ in San Francisco....
SAN FRANCISCO, Oct. 16, 2018 /PRNewswire/ — Premise, the global leader in real-time, real-world ground truth data, announced their selection by the Bill & Melinda Gates Foundation to monitor availability of family planning...
Achieving the 2030 sustainable development agenda requires development organizations to move beyond the “one-size-fits-all” model of development and the standardized approach typical of the industrial age. Instead, it should move...
SAN FRANCISCO, Sept. 25, 2018 /PRNewswire/ — Premise, the global leader in providing real-time, real-world data, announced an agreement with the City of Waco, Texas to deploy its unique ‘ground truth’ data collection...
SAN FRANCISCO, Sept. 5, 2018 /PRNewswire/ — Premise, the global leader in real-time, real-world ground truth data, announced an agreement with the Bill & Melinda Gates Foundation to collect health data for the purpose of...
Ensuring Accountability to Affected Populations (AAP) is a top priority to the global development community. If you’re implementing programs for OFDA, DFID, UNHCR, or other humanitarian assistance donors you must fulfill their mandate...
SAN FRANCISCO, May 24, 2018 /PRNewswire/ — Premise, the global leader in real-time, real-world ground truth data, is providing open access to data being collected from its Kiev, Ukraine network in the run up to Saturday’s...
Digitalizando mediante la integración de ciencia de datos y la incorporación de una red de ciudadanos Por Matej Novak, Jefe de Programas, Premise Data Ha pasado un año desde que Premise se asoció con la Secretaría de Salud Municipal de...
Going Digital, Integrating Data Science, and Enlisting a Citizen Network By Matej Novak, Head of Programs, Premise Data It’s been one year since Premise partnered with Cali, Colombia on a digital overhaul of the city’s vector...
Today, Premise Data and Development Transformations (DT) announced the successful completion of an innovative survey in Mosul, Iraq and surrounding areas. Funded by the UK Foreign & Commonwealth Office (FCO), the survey results...
USAID Center for Innovation and Impact: 2018 Global Health Impact Brief The Center for Innovation and Impact (CII), in USAID’s Bureau for Global Health, encourages business-minded approaches and accelerates impact against some of the...
Introduction: Premise recently travelled to Kenya as part of our PEPFAR “DREAMS Innovation Challenge” project which is supporting medical treatment adherence in HIV-positive, adolescent girls and young women. For the past six...
Modern technology continues to reshape the world — from commerce and geopolitics to our daily mundane details. To thrive in this new paradigm every organization, every decision maker, must understand how to become data driven. Some...
This article was originally published on the ICTworks site. Medication adherence still a major issue in the world of free ARTs and services Over 50% of HIV-positive adolescents in Western Kenya fail to adhere to antiretroviral therapy...
In this week’s installment we hear about two contributors based in Zambia and Nigeria. Mwila Bwembya Joseph Kasama, Zambia Mwila has recruited over 100 contributors across 15 markets in Zambia. He’s also submitted over 2,500...
The company pays users for taking photos, walking certain routes, or answering questions that help government fill knowledge gaps. Maury Blackman, the former CEO of Accela, has emerged as the new CEO of a rising analytics company that...
By Alexander Davis Feb. 6, 2018 7:30 a.m. ET Premise Data Inc., a data-gathering specialist that relies on a global gig-economy workforce, has tapped as its new chief executive a former CEO of government-focused tech startup Accela....
SAN FRANCISCO — Premise Data, a San Francisco-based crowdsourcing company with emerging applications for the development sector, announced its new chief executive officer on Tuesday, as it works to scale up its platform. Maury...
