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ANNOUNCEMENT
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Through a grant from USAID, Premise worked with local health departments in Colombia to mitigate viruses spread by mosquitoes. Using our Inspections solution, local citizens were able to help collect vital data about mosquito breeding sites to complement the work done by health officials and empower local communities to prevent the spread of this disease rather than relying solely on local governments to solve the issue.
Through a grant from USAID, Premise worked with local health departments in Colombia to mitigate viruses spread by mosquitoes. Using our Inspections solution, local citizens were able to help collect vital data about mosquito breeding sites to complement the work done by health officials and empower local communities to prevent the spread of this disease rather than relying solely on local governments to solve the issue.
Global brands rely on Premise to deliver deep customer insights.
Premise’s sophisticated market intelligence platform blends machine learning with human intelligence, making it possible to gather and analyze real-time data from a curated and trusted global network. Explore how we can help you.
Performing humanitarian aid, public health or disaster relief in developing countries poses logistical and technical challenges—Premise can help close the information gap in parts of the world that were once considered “data dark”.
Engage your residents by crowdsourcing data in their own community, and rely on Premise’s data science models to provide you with the insights you need to plan and prioritize maintenance of key assets, and to gauge public sentiment.
How and where your products are displayed at brick-and-mortar stores is critically important for maintaining your brand image. Premise provides a real-time understanding of shopping experiences from your customers’ points of views.
Premise performs ongoing sentiment analysis utilizing our strong user base and their contributions to our Global Index. The Premise Global Index strategically comprises over 35 general topics: from strength and effectiveness of civic...
Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies...
What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the...
The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or...
In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a...
What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or...
Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is...
You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and...
Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry....
We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new...
Today we are thrilled to announce we have raised $85 million in a Series E financing to expand our platform capabilities and global network. The round was led by WestCap Group with participation from existing investors 8VC, Hanover...
SAN FRANCISCO, January 13, 2021 / Premise Data today announced $85 million in Series E financing to expand its platform capabilities and global network. Led by Laurence Tosi’s WestCap Group with participation from Dave DeWalt’s...
