Movement Patterns

Do You Know the Pulse of Your City?

Understand the Flow of Transit and People in Targeted Locations

Understanding all of the moving pieces in a city can be time-consuming and complicated. Just understanding which intersections are busiest on a certain day of the week thousands involves of disparate data points that need to be collected and monitored to gain comprehensive situational awareness. If you aren’t in a region, it can be even more difficult to asses the pulse of the city and understand if what you are being told is truthful.

Simply relying on connected devices or digital data doesn’t tell the complete story that is vital when operating overseas. People are uniquely equipped to collect granular ground truth data. When local community members provide information, they are able to give a more authentic representation of an area’s pulse.

Through the power of mobile technology, Premise helps you get the information you need by crowdsourcing data from people on the ground. By relying on our global network of Contributors, combined with data science and machine learning techniques, you are provided with real-time, accurate and actionable data ensuring that you can make decisions and create strategies based on verified information.

Key Benefits

Premise’s unique data acquisition model has a number of benefits for your organization. With Premise, help your organization:

  • Gain a Holistic View: Gauge the pulse of a targeted city by collecting ground-level data about targeted locations.
  • Develop Targeted Campaigns: With on-the-ground insight, reach your customers where they actually are.
  • Close Information Gaps: Collect highly-targeted global data to fill any gaps in your organization’s information so you can make more informed decisions.

Use Cases

Movement Pattern data can be used in a variety of ways. Some of the possible use cases include:

  • Outdoor Advertising: Discover the optimal outdoor ad placement areas based on your key demographic audiences within a targeted area.
  • Public Transit Measurements: Monitor the entire lifecycle of public transit (trains, buses, boats, etc.) including costs, service disruptions, commute times, common routes, demographic usage and more.
  • Urban Planning: Understand the flow of people or traffic in designated areas to best suit your planning agenda.
  • Freedom of Movement: Using a number of different factors, monitor and understand the capability of citizens to freely move in targeted areas.
  • Foot Traffic Analysis: Discover the highest and lowest areas of foot traffic in targeted areas.
  • Commuter Patterns: Gather information to help understand commuter patterns during the day and throughout the week so you can better deploy resources.
  • Tranist Monitoring: Monitor public and private transit routes via bus, car, bike, foot and other modes of transportation.