Ken Cassar has joined Premise Data as Head of Commercial Vertical; in his new role, Cassar will focus on the crowdsourced research needs of global for-profit businesses. Cassar was most recently VP of strategy and insights at Rakuten Intelligence, where he oversaw Rakuten’s research agenda, identifying and contextualizing e-commerce industry trends from Rakuten’s panel of 7 million U.S. online consumers. Prior to Rakuten, Ken was senior Vice President, Analytic Solutions at Nielsen, where he collaborated with clients to help them understand and adapt to the impact of e-commerce and digital advertising on their businesses. Cassar also has experience in the ecommerce sector. Cassar is a trusted source across media outlets and often presents at industry conferences, including Internet Retailer Conference and Expo, Shop.org and Shoptalk. He has an MBA in Finance and a Bachelor’s Degree in Political Science from the University of Connecticut.