Promotional Monitor Case Study
Measuring an FMCG Product Launch in Real Time
Challenge
A global beverage manufacturer needed in-store visibility into a new product launch and brand partnership. Traditional data collection proved not timely enough.
Solution & Impact
Premise performed 1,100 retail audits across the US, evaluating the success of the product launch in near-real time. The findings helped the customer adjust their strategies for pricing, placement, and advertising.
Highlighted In-Store Solution
Promotional Monitor
Understand how your promotions are performing while they’re still active, in near real-time.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Product Detail
Identify products and gain rich attribute and appearance data about them.
Display Presence & Assessment
Establish the presence, execution and compliance of different display types by brand.
Shopper Sentiment
Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.
Storekeeper Interview
Conduct interviews with staff on a range of topics.