Promotional Monitor Case Study
Calibrating Product Rollout & Promo in Real Time
Challenge
A pet food manufacturer couldn’t find timely enough data to ensure the maximal effectiveness of their new product launches to allow for course correction.
Solution & Impact
In less than a month, Premise visited more than 2500 stores in 55 areas across Mexico, providing the customer with near real-time visibility into execution and helping their sales force adjust the promotional strategy and spend less on ineffective promotions.
Highlighted In-Store Solution
Promotional Monitor
Understand how your promotions are performing while they’re still active, in near real-time.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Product Detail
Identify products and gain rich attribute and appearance data about them.
Display Presence & Assessment
Establish the presence, execution and compliance of different display types by brand.
Shopper Sentiment
Gain in-the-moment customer experience feedback on brands and product based on your target shopper demographic.
Storekeeper Interview
Conduct interviews with staff on a range of topics.