Execution Insights Case Study
Finding Revenue Opportunities with Retail Execution in Brazil
Challenge
A global FMCG firm had limited visibility into retail execution, product availability, and competitive positioning in a number of key markets’ stores.
Solution & Impact
In 5 days, Premise collected more than 600 data points and 120 images from stores across Brazil, helping the client identify gaps in their distribution channels and calculate the revenue opportunity being lost due to lack of product stock.
Highlighted In-Store Solution
Execution Insights
Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Positioning
Understand where in the store the products can be found.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.