Distribution Tracker Case Study
Measuring Product Launch and Brand Value in Egypt
Challenge
A global CPG firm had no visibility into how well a new product launch in Egypt was spreading across traditional trade outlets compared to their competitor’s newest products.
Solution & Impact
Premise collected data points, images, and interviews from across the country, helping the customer directly measure the performance of their product launch — and their brand image.
Highlighted In-Store Solution
Distribution Tracker
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.