Premise for Business
Protect the integrity of your brand and gain better understanding of your Buyers’ motivations.
How and where your products are displayed at brick-and-mortar stores is critically important for maintaining your brand image. Market intelligence about your competitors on the shelf is helpful too. Premise contributors can verify the location of your products in the store, the general tidiness and presentation of your visual merchandising, and the inventory so you have a real-time understanding of your customer’s point of view. We can also tap our Contributor Network at the point-of-sale to understand buying habits and brand value.
COMMON USES
CONFIRMATION OF PRODUCT AND PROMOTIONAL PLACEMENT
Use our on-site ability to capture photographic evidence to manage and audit your product placement in retail stores.
INVENTORY CHECKS
Verify or quantify shelf inventory to help forecast demand.
PRICING CHECKS/COMPETITIVE PRICING
Capture price changes daily to understand pricing trends and explore new promotional strategies.
‘FIND TIME’ FOR IN STORE PRODUCTS
Are you concerned potential buyers are unable to locate your products efficiently in big-box or large super-stores? Premise Contributors can track the time it takes to locate a product starting at the store’s front door.
RESTAURANT MENU AUDITS
Use Premise to ensure menu pricing is up-to-date or track price adjustments among your competitors.
Add Ground Truth data into your decision-making process.