4 Ways to Build Consumer Trust During the Holiday Season

The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will

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Everything You Need to Know About End Caps

Having many different aspects behind visual marketing can seem daunting. But when properly utilized, there are ways in which a business owner can ramp up the visual aspect to create more buyers. One of the commonly used ways in which sellers will do this is with end caps. But what exactly are end caps? Next

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Visual Merchandising: The Marketing Power that Resides Everywhere

What exactly is visual merchandising? Eye-catching doesn’t even begin to describe the ability behind visual merchandising to adequately promote and market products that are all around us in the public realm. Colorful displays, clever verbiage and noticeable product placement are only a few of the ways visual merchandising can be utilized to sell a company’s

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