Task of the Week: Premise Data’s Initiative to Promote Media Literacy

Media literacy is an increasingly prevalent issue that impacts how people interpret information and perceive the world around them. The spread of misinformation on social media in particular has eroded trust in healthcare, government, and other vital institutions.  In today’s world, media literacy affects every field, every person, at every hour of the day. As

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Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Companies today are facing an increasingly difficult problem: How to merge familiar, well-established data aggregation mechanisms — quantitative research — from their industries with fast-paced, voluminous platforms — qualitative research — available via the everyday consumer’s smartphone.  Traditional methods such as focus groups and site audits can generate valuable information. However, they simply cannot match

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