Sampling Bias: Five Types You Should Know

What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or propensity of a specific sample statistic to overestimate or underestimate a particular population parameter. Sampling

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An Overview of Sampling Methods in Research

You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and insights about the whole group. Did you know that sampling helps considerably in research? It is among

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5 Types of Bias in Research and How to Avoid Them

Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on

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The Art of Asking Questions: Creating Space for Ground Truth

Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a unique blend of subject matter expertise and strict survey methodology standards to ensure optimal data delivery.  In practice,

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Research Fundamentals: 7 Basic Survey Terms You Need to Know

As with most industries, there is a lot of special terminology and jargon that gets thrown around, especially when it comes to surveys. Whether you are a seasoned professional looking to brush up your knowledge or just starting out your career in research, here are seven commonly used terms you should know. Free Download: The

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The Do’s and Don’ts of Conducting Surveys During COVID-19

In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for

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7 Tips for Designing a Great Survey

Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is appropriate. Here are a few tips to help you design your next

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