What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type of research for various reasons. It helps you make the right decision, for instance, determining how many
Read More...Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is highly essential for your company, since it clarifies the purpose and goals of the project for both
Read More...As with most industries, there is a lot of special terminology and jargon that gets thrown around, especially when it comes to surveys. Whether you are a seasoned professional looking to brush up your knowledge or just starting out your career in research, here are seven commonly used terms you should know. Free Download: The
Read More...For most of July, Ethiopia experienced a nationwide internet shutdown. The shutdown began on June 30, following protests in response to the murder of Haacaaluu Hondessa, on June 29. Haacaaluu was one of Ethiopia’s biggest music stars and a prominent Oromo activist. He used his music to highlight Oromo marginalization, historical injustice and advocate for
Read More...It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to
Read More...As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic
Read More...In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for
Read More...The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing businesses to adjust rapidly to changing consumer preferences and behavior and maintain a level of malleability as the economic climate
Read More...From Tirana to Timbuktu and Mogadishu to Manila, nearly two billion of the world’s Muslims celebrate the holy month of Ramadan, which lasts from April 23rd-May 23rd 2020. As one of the five pillars of Islam, Ramadan is typically celebrated by fasting during the day and eating and drinking only at night, culminating in Eid
Read More...As information-sharing technology continues to innovate, the speed at which information is spread is only getting faster. Yet, with that speed comes unprecedented and newfound accountability; How do we ensure that the speed at which information is spread is not conflated with accuracy? An increasingly popular topic at the crux of this issue is the
Read More...Airlines across the globe are grounding large percentages of their fleets—American Airlines alone will be reducing flights abroad by 75% through May of 2021—which will collectively result in millions of canceled flights for the foreseeable future. Starting March 16, 2020, Premise surveyed 7,350 Americans (and counting) to study the impact of the COVID-19 pandemic on
Read More...A year ago, Brexit was an idea still six weeks in the future and Premise asked 200 contributors their thoughts on the negotiations at the time, their confidence in the Prime Minister to deliver a Deal Brexit as well as other questions in advance of the March 29 deadline. The British people were facing an
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