Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item
Read More...Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer
Read More...Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is appropriate. Here are a few tips to help you design your next
Read More...If having a beer to unwind after a rough day is your kind of happy hour, you’re not alone–in fact, beer is the world’s most beloved drink. Thanks to our obsession with data here at Premise–and the ability to easily survey thousands of people all over the world almost instantly–we set out to discover what
Read More...We have a problem with trash. Not just in the U.S., but around the world. The piles are unsightly, to be sure, but the concern goes well beyond aesthetics. The issues relating to mounting waste include risks to public health, e.g., polluting groundwater, and the refuse dirties the environment, increasing risks of diseases like asthma.
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The ability for people to connect around the world through mobile phones has brought a great amount of growth and breadth in what is possible for data collection. One of those new possibilities is to task people on the ground to collect information that is needed by people who are not able to perform the
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Brexit is happening, like it or not. Today, it’s not clear if the Prime Minister will fully negotiate a smooth exit from the European Union (EU). Will it be a “No-Deal” Brexit or will PM Theresa May secure a deal with the EU? The world will find out this month, but now, how do people
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