5 Reasons Why the Customer Will Dominate in 2021

It’s been a year since the official declaration of a global pandemic. Last year, people spent more time in their homes due to stay-at-home orders. Brands should continue to expect significant changes in customer behavior this year. One thing that continues to grow is the expectation of a better customer experience in every field.  With

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How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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Sampling Bias: Five Types You Should Know

What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or propensity of a specific sample statistic to overestimate or underestimate a particular population parameter. Sampling

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5 Types of Bias in Research and How to Avoid Them

Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on

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Understanding Your Holiday Customer During COVID-19

As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably

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A Closer Look at Sentiments Surrounding the #EndSARS Movement in Nigeria

On October 3, the killing of a young man by alleged members of the Nigerian Special Anti-Robbery Squad (SARS), a unit known in equal measure for its brutality and lack of accountability, quickly reverberated across social media. A video of the killing led the #EndSARS movement to resurface online and resulted in nation-wide protest accompanied

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The Halloween Candy Winner of 2020

The numbers are in! Premise surveyed 1,375 contributors across the U.S. to determine America’s favorite Halloween candy for 2020. Given only one vote and faced with 23 options and an “other” category, the competition was stiff for one candy to be crowned the Halloween favorite of 2020.  And the Halloween Candy Winner Goes To… The

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Solving the Need for Up-to-Date Food Consumption Data in Venezuela

Problem An organization belonging to the Food Security Humanitarian Cluster in Venezuela uses data to influence decision making within the cluster. Since the beginning of the Venezuelan crisis back in 2014, this organization has been tracking and documenting the failing delivery of basic public services and the impact of the crisis on the food security

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How COVID has Affected Our Beauty Habits

Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here.   

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Discover the Top Makeup Product for Women This Season

The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San Francisco-based data and analytics company. Read the full article. 

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Has COVID-19 Permanently Changed the Beauty Industry?

Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and

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