How Primary Research Can Prepare Your Businesses “Reopening” Strategy

It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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The Do’s and Don’ts of Conducting Surveys During COVID-19

In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for

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Monitoring Your Brand During the COVID-19 Pandemic

The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing businesses to adjust rapidly to changing consumer preferences and behavior and maintain a level of malleability as the economic climate

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Premise Launches Ramadan 2020 Report Evaluating COVID-19’s Impact

From Tirana to Timbuktu and Mogadishu to Manila, nearly two billion of the world’s Muslims celebrate the holy month of Ramadan, which lasts from April 23rd-May 23rd 2020. As one of the five pillars of Islam, Ramadan is typically celebrated by fasting during the day and eating and drinking only at night, culminating in Eid

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Hitchens’s Razor: Sourcing Ground Truth Amidst an Info-demic

As information-sharing technology continues to innovate, the speed at which information is spread is only getting faster. Yet, with that speed comes unprecedented and newfound accountability; How do we ensure that the speed at which information is spread is not conflated with accuracy? An increasingly popular topic at the crux of this issue is the

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Brexit Finally Happened and Here’s What You Should Know

A year ago, Brexit was an idea still six weeks in the future and Premise asked 200 contributors their thoughts on the negotiations at the time, their confidence in the Prime Minister to deliver a Deal Brexit as well as other questions in advance of the March 29 deadline. The British people were facing an

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Primary Research: What’s it All About?

Typically, research can be broken down into two separate categories that define the source of the information being provided. Primary and secondary research are terms used to define the ways to obtain information, primary by means of gathering information directly from the source and secondary being gained by means of obtaining information that has been

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Will You Accept this Rose?

Come February 14 people in the United States and around the world are sharing their love with flowers, candy and other products from consumer goods companies. Every Valentine’s Day consumers spend a significant chunk of change in the United States on Valentine’s Day, and this year seems to be no different—the NRF is predicting record

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What vs. Why: How to Gather the Right Data to Drive Business Decisions

Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item

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How to Define and Measure the Customer Experience

Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer

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