A Closer Look at Sentiments Surrounding the #EndSARS Movement in Nigeria

On October 3, the killing of a young man by alleged members of the Nigerian Special Anti-Robbery Squad (SARS), a unit known in equal measure for its brutality and lack of accountability, quickly reverberated across social media. A video of the killing led the #EndSARS movement to resurface online and resulted in nation-wide protest accompanied

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The Halloween Candy Winner of 2020

The numbers are in! Premise surveyed 1,375 contributors across the U.S. to determine America’s favorite Halloween candy for 2020. Given only one vote and faced with 23 options and an “other” category, the competition was stiff for one candy to be crowned the Halloween favorite of 2020.  And the Halloween Candy Winner Goes To… The

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Solving the Need for Up-to-Date Food Consumption Data in Venezuela

Problem An organization belonging to the Food Security Humanitarian Cluster in Venezuela uses data to influence decision making within the cluster. Since the beginning of the Venezuelan crisis back in 2014, this organization has been tracking and documenting the failing delivery of basic public services and the impact of the crisis on the food security

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How COVID has Affected Our Beauty Habits

Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here.   

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Discover the Top Makeup Product for Women This Season

The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San Francisco-based data and analytics company. Read the full article. 

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Has COVID-19 Permanently Changed the Beauty Industry?

Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and

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The Art of Asking Questions: Creating Space for Ground Truth

Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a unique blend of subject matter expertise and strict survey methodology standards to ensure optimal data delivery.  In practice,

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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Surprising Impacts and Perceptions of COVID-19 in Brazil

The impact of COVID-19 on Brazil is immense, second only to the United States in terms of number of cases and deaths. It is the epicenter of the outbreak in Latin America with a recorded 3.9 million cases and 122,596 deaths at the beginning of September. In Brazil, half the population lives on less than

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Belarus Protests: What the Neighbors Think

To say the least, it has been a turbulent summer in Belarus. An election campaign that saw unprecedented popular mobilization against President Aleksandr Lukashenko, in power since 1994, spurred mass protest after a vote marred by pervasive fraud delivered him victory with an implausible 80% of the vote. Brutal treatment of protestors by the regime

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The Premise App is Helping Venezuelans Make Money and Help Their Community

As part of the BetterTogether Challenge, also known as JuntosEsMejor, Premise Data collects information from four different states across Venezuela (Caracas, Miranda, Zulia and Tachira). The aim is to provide real-time information around basic needs and services to NGOs based in Venezuela to create a common operating picture to more effectively plan and target resources.

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How to Measure Customer Satisfaction

It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You left the restaurant satisfied and plan to return in the coming weeks with a

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