The Art of Asking Questions: Creating Space for Ground Truth

Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a unique blend of subject matter expertise and strict survey methodology standards to ensure optimal data delivery.  In practice,

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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Surprising Impacts and Perceptions of COVID-19 in Brazil

The impact of COVID-19 on Brazil is immense, second only to the United States in terms of number of cases and deaths. It is the epicenter of the outbreak in Latin America with a recorded 3.9 million cases and 122,596 deaths at the beginning of September. In Brazil, half the population lives on less than

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Belarus Protests: What the Neighbors Think

To say the least, it has been a turbulent summer in Belarus. An election campaign that saw unprecedented popular mobilization against President Aleksandr Lukashenko, in power since 1994, spurred mass protest after a vote marred by pervasive fraud delivered him victory with an implausible 80% of the vote. Brutal treatment of protestors by the regime

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The Premise App is Helping Venezuelans Make Money and Help Their Community

As part of the BetterTogether Challenge, also known as JuntosEsMejor, Premise Data collects information from four different states across Venezuela (Caracas, Miranda, Zulia and Tachira). The aim is to provide real-time information around basic needs and services to NGOs based in Venezuela to create a common operating picture to more effectively plan and target resources.

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How to Measure Customer Satisfaction

It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You left the restaurant satisfied and plan to return in the coming weeks with a

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Market Research: A Quick Guide to Boosting Your Performance

What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type of research for various reasons. It helps you make the right decision, for instance, determining how many

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How to Choose the Best Research Methodology

Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is highly essential for your company, since it clarifies the purpose and goals of the project for both

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Research Fundamentals: 7 Basic Survey Terms You Need to Know

As with most industries, there is a lot of special terminology and jargon that gets thrown around, especially when it comes to surveys. Whether you are a seasoned professional looking to brush up your knowledge or just starting out your career in research, here are seven commonly used terms you should know. Free Download: The

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A Revealing Analysis of the Internet Shutdown in Ethiopia

For most of July, Ethiopia experienced a nationwide internet shutdown. The shutdown began on June 30, following protests in response to the murder of Haacaaluu Hondessa, on June 29. Haacaaluu was one of Ethiopia’s biggest music stars and a prominent Oromo activist. He used his music to highlight Oromo marginalization, historical injustice and advocate for

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How Primary Research Can Prepare Your Businesses “Reopening” Strategy

It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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