Celebrating Halloween During a Pandemic

With Halloween just around the corner and a 20% uptick in U.S. coronavirus cases over the past two weeks, the Centers for Disease Control (CDC) has issued guidance around how families and individuals can safely celebrate Halloween this year. They are dividing popular Halloween traditions and activities into three categories: lower, moderate and higher risk

Read More...

Premise Data Releases Special COVID-19 Holiday Report

Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for this holiday season. Download the full report here! 

Read More...

Discover the Top Makeup Product for Women This Season

The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San Francisco-based data and analytics company. Read the full article. 

Read More...

A Beginner’s Guide to Foot Traffic

Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more

Read More...

Has COVID-19 Permanently Changed the Beauty Industry?

Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and

Read More...

What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

Read More...

Is Your Organization Complying with COVID-19 Regulations?

COVID-19 has caused widespread changes to the retail and restaurant industry. For businesses that are dealing with new guidelines and recommendations to keep customers and employees safe, it can be hard to ensure that every business location is taking the same precautions.  Over the last few weeks, there has been a lot happening around mask

Read More...

How Monitoring OOS Helps Increase Sales

Picture this: it’s Sunday morning and the birds are chirping. You head into the kitchen to brew a pot of coffee when halfway into the brew cycle your coffee maker breaks. What a ghastly situation! Off to Target you go to replace your Morning Toast* coffee maker. You get to the store and head to

Read More...

The Benefits of Robust Competitive Intelligence

What is Competitive Intelligence? Competitive Intelligence (CI) is the sister of market research, sharing many of the same characteristics and techniques for information collection. CI, however, specifically targets competitive brands, market data and consumer response to said data. The result of effective analysis of competitive intelligence data is the anticipation of emerging trends, new technologies

Read More...

What is Competitive Intelligence?

“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole new market for businesses to explore. Barriers to market entry are the lowest they have ever been, which creates incredible opportunity to pursue

Read More...

Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

Read More...

Monitoring Your Brand During the COVID-19 Pandemic

The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing businesses to adjust rapidly to changing consumer preferences and behavior and maintain a level of malleability as the economic climate

Read More...