What is Competitive Intelligence?

“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole new market for businesses to explore. Barriers to market entry are the lowest they have ever been, which creates incredible opportunity to pursue

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Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

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Monitoring Your Brand During the COVID-19 Pandemic

The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing businesses to adjust rapidly to changing consumer preferences and behavior and maintain a level of malleability as the economic climate

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How Difficult is it for Americans to Find Desired Items in Stores?

COVID-19 has sent global and domestic supply chains scrambling. As states across the United States began implementing shelter-in-place ordinances in March and April, many Americans also began having difficulties finding essential goods. It is likely that 2020 will go down as a year where toilet paper and hand sanitizer were some of the hottest commodities.

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How Crowdsourcing Can Help With Data Collection Gap During COVID-19

As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal

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Customer Experience: Why it Still Matters in the Grocery Industry

Overall, shoppers are committed to the shopping experience retailers provide, and not just the consumer goods themselves. Prior to this global pandemic, it was common to see retailers fiercely competing to consistently have shoppers purchasing from their business as opposed to their competitors. If a customer needed to purchase canned wet food for cats, they

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Premise Data Selected as Data Solution of the Year – Retail

Standout Data Technology Innovators Honored in Inaugural Data Breakthrough Awards Program Data Breakthrough Recognizes Outstanding Data Technology Products and Companies LOS ANGELES (PRWEB) APRIL 08, 2020 Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and solutions in the global data technology market, today announced the winners of the organization’s inaugural awards

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What Data Should Your Retail Execution Team Be Collecting?

The American CPG market is currently valued at $813B. Consumers face more options than ever, even with small scale, daily purchases; the overwhelming variety has contributed to a massive decrease in brand loyalty. Only 8% of global consumers self-identify as brand or product loyalists making “brand switching” an increasingly concerning consumer behavior. This behavior has

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Everything You Need to Know About End Caps

Having many different aspects behind visual marketing can seem daunting. But when properly utilized, there are ways in which a business owner can ramp up the visual aspect to create more buyers. One of the commonly used ways in which sellers will do this is with end caps. But what exactly are end caps? Next

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Visual Merchandising: The Marketing Power that Resides Everywhere

What exactly is visual merchandising? Eye-catching doesn’t even begin to describe the ability behind visual merchandising to adequately promote and market products that are all around us in the public realm. Colorful displays, clever verbiage and noticeable product placement are only a few of the ways visual merchandising can be utilized to sell a company’s

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