Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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Mystery Shopping 101

What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests

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5 Tech Trends Likely to Dominate Retail in 2020

Digital transformation is unstoppable and inevitable. New technological trends are hitting every industry, and the retail market is no exception. Let’s explore some of the most expected trends that are going to have a prominent impact on the retail market in 2020. Five Tech Trends of 2020 Augmented Reality There is no doubt that 2020

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Emerging Markets: A Whole New Mall

Pricing models and strategies used domestically don’t always work internationally. In emerging markets, pricing can be difficult to manage due to inflation rates, shifting interest costs and volatile currencies. In many emerging markets, the retail space is dominated by “mom-and-pop stores.” A recent report from Accenture shows that in Asia, “traditional trade—mom-and-pop stores—dominates retail with

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Stop Playing Where’s Waldo with Your Products and Services

This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones. Research from the UN suggests that 1 in 5 people live in a city of one million or more,

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Are You Crowdsourcing Retail Audit Data in Emerging Markets?

This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in the United States alone suggest that by 2020 sales of the CPG industry will exceed $760 billion. Many

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Sleigh the Holiday Shopping Season with Real-Time In-Store Data

Imagine you’ve created a toy that you think is going to be a huge seller in stores this season. You and your team spend months designing the visual merchandising until it is perfect. When you’re shopping on Black Friday you find your display a complete wreck. Now you’re wondering, are all my other displays nationwide

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