Premise Data Releases Special COVID-19 Holiday Report

Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for this holiday season. Download the full report here! 

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How COVID has Affected Our Beauty Habits

Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here.   

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A Beginner’s Guide to Foot Traffic

Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more

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Has COVID-19 Permanently Changed the Beauty Industry?

Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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Which is Better? Traditional vs. Crowdsourced Mystery Shopping

Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one

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Why You Need to Monitor Planogram Compliance with Crowdsourcing

What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement of all displays, merchandise and shelving used as an in-store “guide.” Planograms are generally developed by the sales

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How to Measure Customer Satisfaction

It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You left the restaurant satisfied and plan to return in the coming weeks with a

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How to Choose the Best Research Methodology

Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is highly essential for your company, since it clarifies the purpose and goals of the project for both

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Improve Your Customer Experience (CX) with OOS Monitoring

Whether you work in supply chain, marketing, sales, finance or customer service, a casual mention of the term “out-of-stock” can send shivers down your spine, erupting massive goose pimples on every limb. OOS is a terrifying, anxiety-inducing horror story. While it is difficult to nail down the true monetary loss of OOS, your business (and

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Is Your Organization Complying with COVID-19 Regulations?

COVID-19 has caused widespread changes to the retail and restaurant industry. For businesses that are dealing with new guidelines and recommendations to keep customers and employees safe, it can be hard to ensure that every business location is taking the same precautions.  Over the last few weeks, there has been a lot happening around mask

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