As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably
Read More...Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have
Read More...The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching year-end numbers. The holiday season may look a little different this year as we approach month nine
Read More...You spend months brainstorming the perfect gifts for your family and friends every year. Maybe you keep note of those ideas in your head, perhaps you have a notebook with a few suggestions, or maybe you go all-out with a PowerPoint presentation color-coordinated by family member. Regardless of your laissez-faire or slightly manic attitude toward
Read More...The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will
Read More...2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic
Read More...From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business
Read More...SAN FRANCISCO – Data and analytics firm Premise Data surveyed more than 3,300 people about their shopping plans for the holidays during the COVID pandemic. Read the full article here.
Read More...Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for this holiday season. Download the full report here!
Read More...Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here.
Read More...Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more
Read More...Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and
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