This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times
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This is part three of a four-part series covering tips and tricks for conducting a retail audit for your business. Optimality we would have a statistic to show you how often new retail outlets open and how often they go out of business, but there isn’t a place that keeps a comprehensive list of that
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This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones.Research from the UN suggests that 1 in 5 people live in a city of one million or more,
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This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in the United States alone suggest that by 2020 sales of the CPG industry will exceed $760 billion. Many
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