Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:
Read More...The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a
Read More...Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very
Read More...Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry. What is Shopper Marketing? Shopper marketing involves creating consumer awareness and enhancing interaction with current or new
Read More...We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the
Read More...As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably
Read More...Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have
Read More...The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching year-end numbers. The holiday season may look a little different this year as we approach month nine
Read More...You spend months brainstorming the perfect gifts for your family and friends every year. Maybe you keep note of those ideas in your head, perhaps you have a notebook with a few suggestions, or maybe you go all-out with a PowerPoint presentation color-coordinated by family member. Regardless of your laissez-faire or slightly manic attitude toward
Read More...The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will
Read More...2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic
Read More...From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business
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