Visual Merchandising: The Marketing Power that Resides Everywhere

What exactly is visual merchandising? Eye-catching doesn’t even begin to describe the ability behind visual merchandising to adequately promote and market products that are all around us in the public realm. Colorful displays, clever verbiage and noticeable product placement are only a few of the ways visual merchandising can be utilized to sell a company’s

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Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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Mystery Shopping 101

What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests

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5 Tech Trends Likely to Dominate Retail in 2020

Digital transformation is unstoppable and inevitable. New technological trends are hitting every industry, and the retail market is no exception. Let’s explore some of the most expected trends that are going to have a prominent impact on the retail market in 2020. Five Tech Trends of 2020 Augmented Reality There is no doubt that 2020

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The New Way to Collect In-Store Data

This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times

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Dive into the Details of your Product Locations

This is part three of a four-part series covering tips and tricks for conducting a retail audit for your business. Optimally we would have a statistic to show you how often new retail outlets open and how often they go out of business, but there isn’t a place that keeps a comprehensive list of that

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Stop Playing Where’s Waldo with Your Products and Services

This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones. Research from the UN suggests that 1 in 5 people live in a city of one million or more,

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Are You Crowdsourcing Retail Audit Data in Emerging Markets?

This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in the United States alone suggest that by 2020 sales of the CPG industry will exceed $760 billion. Many

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