What vs. Why: How to Gather the Right Data to Drive Business Decisions

Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item

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Getting Started with Hyperlocal Data Collection

The unprecedented growth of mobile technology around the world has opened up a whole new world of data that can be collected. Mobile technology provides the ability to collect highly targeted data from groups of people that would otherwise be extremely difficult to reach with other methods. Technology and tools fueled by the growth of

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