Market Research: A Quick Guide to Boosting Your Performance

What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type of research for various reasons. It helps you make the right decision, for instance, determining how many

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How to Choose the Best Research Methodology

Once you’ve chosen to conduct primary research, you might be wondering what’s next, and in this blog post, we will cover how to select the best method for your market research needs. Correctly choosing your research methodology is highly essential for your company, since it clarifies the purpose and goals of the project for both

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Primary Research: What’s it All About?

Typically, research can be broken down into two separate categories that define the source of the information being provided. Primary and secondary research are terms used to define the ways to obtain information, primary by means of gathering information directly from the source and secondary being gained by means of obtaining information that has been

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What vs. Why: How to Gather the Right Data to Drive Business Decisions

Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item

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