How Primary Research Can Prepare Your Businesses “Reopening” Strategy

It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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Primary Research: What’s it All About?

Typically, research can be broken down into two separate categories that define the source of the information being provided. Primary and secondary research are terms used to define the ways to obtain information, primary by means of gathering information directly from the source and secondary being gained by means of obtaining information that has been

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