How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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How to Measure Customer Satisfaction

It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You left the restaurant satisfied and plan to return in the coming weeks with a

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Research Fundamentals: 7 Basic Survey Terms You Need to Know

As with most industries, there is a lot of special terminology and jargon that gets thrown around, especially when it comes to surveys. Whether you are a seasoned professional looking to brush up your knowledge or just starting out your career in research, here are seven commonly used terms you should know. Free Download: The

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How to Define and Measure the Customer Experience

Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer

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