Which is Better? Traditional vs. Crowdsourced Mystery Shopping

Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one

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Improve Your Customer Experience (CX) with OOS Monitoring

Whether you work in supply chain, marketing, sales, finance or customer service, a casual mention of the term “out-of-stock” can send shivers down your spine, erupting massive goose pimples on every limb. OOS is a terrifying, anxiety-inducing horror story. While it is difficult to nail down the true monetary loss of OOS, your business (and

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Is Your Organization Complying with COVID-19 Regulations?

COVID-19 has caused widespread changes to the retail and restaurant industry. For businesses that are dealing with new guidelines and recommendations to keep customers and employees safe, it can be hard to ensure that every business location is taking the same precautions.  Over the last few weeks, there has been a lot happening around mask

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Gathering Competitive Intelligence Through Mystery Shopping

You now understand “Competitive Intelligence” or CI, a key market research terminology, after reading our article “What is Competitive Intelligence?” You also know the many benefits of incorporating and executing a CI strategy into your business planning after reading our article “The Benefits of Robust Competitive Intelligence.” Now you want to know how to collect

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How to Execute a Mystery Shopping Program in Four Easy Steps

Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the four steps to get your the data you need:  Design: Based on your needs we work together to design

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Mystery Shopping 101

What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests

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5 Tech Trends Likely to Dominate Retail in 2020

Digital transformation is unstoppable and inevitable. New technological trends are hitting every industry, and the retail market is no exception. Let’s explore some of the most expected trends that are going to have a prominent impact on the retail market in 2020. Five Tech Trends of 2020 Augmented Reality There is no doubt that 2020

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Why Your CPG Brand Needs Crowdsourced Mystery Shopping

If your consumer packaged goods (CPG) brand does not use measurement programs like mystery shopping or retail audits, it might be missing out on key pieces of crucial data. These programs specifically; Provide in-depth information about consumer interaction and employee performance Offer you a detailed and unbiased perspective of current customer experience Monitor the usefulness

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