A Beginner’s Guide to Foot Traffic

Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more

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What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

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The Premise 2020 Hackalong

Most people have heard of a hackathon, generally thought of as a design like sprint in which a group of people comes together to solve a specific problem, but since we do things a little differently at Premise our SVP Operations Dave Bischof decided to create the Premise Hackalong.  Dave said that “During a time

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