Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Companies today are facing an increasingly difficult problem: How to merge familiar, well-established data aggregation mechanisms — quantitative research — from their industries with fast-paced, voluminous platforms — qualitative research — available via the everyday consumer’s smartphone.  Traditional methods such as focus groups and site audits can generate valuable information. However, they simply cannot match

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How We’d Solve It: Measuring the Success of Out-of-Home (OOH) Advertisements

People are starting to travel again and as they do, that means Out-of-Home (OOH) advertisements are going to be driving more brand awareness and sales. Out-of-Home advertisements encompass any advertisement conducted offline and out of the home, such as billboards and transit advertisements. In today’s installment of our ongoing How We’d Solve It series, we

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