How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

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Three Emerging Agile In-Store Data Aggregation Methods

Success in modern retail calls for more agile data aggregation in order to make smarter business decisions. Customers have more options than ever before when it comes to learning about and buying new products. A bad experience — whether that’s products being out of stock or displays that aren’t in compliance — could have severe

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How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Task of the Week: Brands Supporting Pride

The month of June is also known as Pride, a time to celebrate the LGBTQ+ community and to honor the progress they have made over the years. Pride also tends to be a time when businesses of all shapes and sizes proclaim their commitment to the LGBTQ community. Brand logos are changed to incorporate the

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Task of the Week: Mask Mandate Lifted

Premise tasks provide Contributors the opportunity to earn money for taking part in simple activities or surveys. The data that we collect is then used by businesses and organizations across all industries to inform strategy and identify areas of both opportunity and improvement around the world. Each week, we will be spotlighting a specific task

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Empower the Crowd to Supercharge Your Business

What if I told you there was an easier way to drive more engagement with your rewards programs while at the same time identifying areas of improvement, significantly minimizing overall risk to your business, and capitalizing on hidden-in-plain-sight growth opportunities? You’d implement that strategy in a heartbeat, right? Such a solution already exists.  It’s what’s

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Premise App Updates Improve Overall Contributor Experience

Premise recently updated our app to make it easier for Contributors to find tasks. Here’s why — Our Contributor and our customer base are growing, particularly on the commercial side of the business in the United States. That means our Product team is busy refining and improving the overall Contributor experience. The Problem More tasks

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Does Nathan’s Famous Belong in the Same Category as Subway?

Would you place quick service restaurants (QSRs) like Nathan’s Famous and Wienerschnitzel in the same category as Subway and Jimmy John’s? That is to say, is a hot dog restaurant really a sandwich restaurant? Understanding how current and future customers refer to food items is crucial to turning browsers into buyers. Details, down to the

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An Overview of Sampling Methods in Research

You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and insights about the whole group. Did you know that sampling helps considerably in research? It is among

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What is Remote Research and How Can You Use it In 2021?

Will Remote Research Reign in 2021? Pretty much every aspect of life and business has been impacted to some degree due to the pandemic, including the market research industry. With the huge disruption in the industry came the rapid acceleration of digital transformation. A lot of companies have been forced to stop research initiatives and

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5 Types of Bias in Research and How to Avoid Them

Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on

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Update Your Data Collection Strategy for the New Normal

From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business

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