Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the

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Location Data Explained: Harnessing the Power of Places

As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and users alike. Premise leverages its network of nearly 3M contributors in over 100 countries to gather sentiment data (e.g.,

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A Deeper Look at Premise’s Place Harmonizer Algorithm

Premise Data has a global network of Contributors who are paid to provide ground-level insights through Premise’s mobile app. As of January 2020, over 1.4 million on-the-ground local citizen Contributors are paid to answer surveys and map places across the globe. On average, Contributors are submitting hundreds of thousands of responses to “tasks” per day.

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Eight Challenges Faced When Operating in Emerging Markets

Emerging markets face different challenges than developed countries. These challenges have led to volatile markets, with data that is constantly changing and affecting how business is conducted. Around 80% of the world’s GDP comes from emerging markets, so it is vital to have a constant supply of accurate data. With these challenges come new opportunities.

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The Power of Where: 5 Ways to Get the Location-Based Data You Need

While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground.  When we talk about Location Discovery, we’re talking

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Why You Need a Better Data Source

When dealing with data that is based on the real world it is important to remember that the world is not static. Take McDonalds for example, in 2018 they opened ten new stores every day around the world. Each of those locations is unique and requires an understanding of the specific nuances and challenges of

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The State of Traditional Trade in Emerging Markets

Around the globe, retail operates in different ways. One of the biggest differences is probably between developed and emerging markets. A number of different terms are often used to describe the state of retail in emerging markets and how it compares. Some of the terms you might come across when dealing with retail in emerging

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Delivering Ground-Level Data for Food Delivery Businesses

How many times have you used a restaurant or food delivery app? There is a plethora of them out there—Zomato, Swiggy, Uber Eats, Grubhub, the list goes on and on. Over the last few years, there has been rapid growth in the demand for food delivery services as consumers increasingly turn to convenience when it

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