Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the

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Update Your Data Collection Strategy for the New Normal

From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business

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Location Data Explained: Harnessing the Power of Places

As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and users alike. Premise leverages its network of nearly 3M contributors in over 100 countries to gather sentiment data (e.g.,

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What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

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