Location Data Explained: Harnessing the Power of Places

As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and users alike. Premise leverages its network of nearly 3M contributors in over 100 countries to gather sentiment data (e.g.,

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What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

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