Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:
Read More...The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a
Read More...Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry. What is Shopper Marketing? Shopper marketing involves creating consumer awareness and enhancing interaction with current or new
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