How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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Using Data to Become a Category Captain

The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a

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What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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Understanding Your Customer Journey During COVID-19

We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the

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Monitoring COVID-19 Holiday Safety Compliance Using Retail Audits

2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic

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Everything You Need to Know About End Caps

Having many different aspects behind visual marketing can seem daunting. But when properly utilized, there are ways in which a business owner can ramp up the visual aspect to create more buyers. One of the commonly used ways in which sellers will do this is with end caps. But what exactly are end caps? Next

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The New Way to Collect In-Store Data

This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times

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