Understanding Your Holiday Customer During COVID-19

As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably

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Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have

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Monitoring COVID-19 Holiday Safety Compliance Using Retail Audits

2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic

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The Halloween Candy Winner of 2020

The numbers are in! Premise surveyed 1,375 contributors across the U.S. to determine America’s favorite Halloween candy for 2020. Given only one vote and faced with 23 options and an “other” category, the competition was stiff for one candy to be crowned the Halloween favorite of 2020.  And the Halloween Candy Winner Goes To… The

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How Trick-or-Treating Will Look Different This Year

Trick-or-treating is usually done outside and with small groups of people. Nonetheless, the Centers for Disease Control and Prevention (CDC) has deemed it a high-risk activity due to close contact with children from other households and shared surface areas. Indeed, the idea of children from across the neighborhood grabbing from the same candy bowl while

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Celebrating Halloween During a Pandemic

With Halloween just around the corner and a 20% uptick in U.S. coronavirus cases over the past two weeks, the Centers for Disease Control (CDC) has issued guidance around how families and individuals can safely celebrate Halloween this year. They are dividing popular Halloween traditions and activities into three categories: lower, moderate and higher risk

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