The Rise of Hyperlocal Marketing in 2021

What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the “near me” feature on their devices, such as mobile phones, when searching for a product or service. If you ever

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A Beginner’s Guide to Foot Traffic

Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more

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What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

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