Love Data and Want More? Read These 5 Books:

Data is everywhere. It’s in the can of Coca-Cola you bought this morning from the grocery store on the corner. It’s in the map you use when finding a place to eat. It’s even in the photo of the breakfast you sent to your friend this morning. Data and the decisions that we derive from

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Getting Started with Hyperlocal Data Collection

The unprecedented growth of mobile technology around the world has opened up a whole new world of data that can be collected. Mobile technology provides the ability to collect highly targeted data from groups of people that would otherwise be extremely difficult to reach with other methods. Technology and tools fueled by the growth of

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Emerging Markets: A Whole New Mall

Pricing models and strategies used domestically don’t always work internationally. In emerging markets, pricing can be difficult to manage due to inflation rates, shifting interest costs and volatile currencies. In many emerging markets, the retail space is dominated by “mom-and-pop stores.” A recent report from Accenture shows that in Asia, “traditional trade—mom-and-pop stores—dominates retail with

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Delivering Ground-Level Data for Food Delivery Businesses

How many times have you used a restaurant or food delivery app? There is a plethora of them out there—Zomato, Swiggy, Uber Eats, Grubhub, the list goes on and on. Over the last few years, there has been rapid growth in the demand for food delivery services as consumers increasingly turn to convenience when it

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Innovative Technology is Driving Globalization 4.0

At Premise, we have a front row seat to globalization 4.0 due to the nature of our technology. With the upcoming 2019 World Economic Forum Annual Meeting focused on “Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution” it is the perfect time to share some of our insight on

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Harnessing the Value of a Nurtured Network

At Premise, we distinguish ourselves from other data collection companies through the meticulous development of our Contributor networks. Premise builds Contributor networks across the globe, each carefully tailored to the individual communities it encompasses. These networks aim to provide ground-level data to our clients, helping to inform critical decision-making. Beyond that, these networks also have

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Premise Data Tapped to Collect Ground Truth on Health Facilities Worldwide

SAN FRANCISCO, Sept. 5, 2018 /PRNewswire/ — Premise, the global leader in real-time, real-world ground truth data, announced an agreement with the Bill & Melinda Gates Foundation to collect health data for the purpose of improving understanding of health services in eleven countries throughout Africa, Asia, and Latin America.  Read more

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