Why Your CPG Brand Needs Crowdsourced Mystery Shopping

If your consumer packaged goods (CPG) brand does not use measurement programs like mystery shopping or retail audits, it might be missing out on key pieces of crucial data. These programs specifically; Provide in-depth information about consumer interaction and employee performance Offer you a detailed and unbiased perspective of current customer experience Monitor the usefulness

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Country Support Specialist Spotlight: Yasemin

We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Yasemin Dönmez. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Yasemin a few questions so that you can get to

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What International Development Can Learn from Agile Software Development

Have you ever collected data that was not fully utilized—maybe made it to a final report but never informed activities? Is the data you just collected now illuminating what you only wish you had asked instead? The international development community is abuzz with agile, adaptive or iterative management because adaptive management produces better results. From

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Join Premise this December at IIeX in Bangkok

Do you believe in innovation? IIeX Asia Pacific was designed to introduce you to new ideas and connect you with the most future-focused market research pros from around the world.  IIeX was designed to do three things: Introduce you to the new ideas changing the world of insights Provide practical training and learning sessions to

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Why You Need a Better Data Source

When dealing with data that is based on the real world it is important to remember that the world is not static. Take McDonalds for example, in 2018 they opened ten new stores every day around the world. Each of those locations is unique and requires an understanding of the specific nuances and challenges of

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The State of Traditional Trade in Emerging Markets

Around the globe, retail operates in different ways. One of the biggest differences is probably between developed and emerging markets. A number of different terms are often used to describe the state of retail in emerging markets and how it compares. Some of the terms you might come across when dealing with retail in emerging

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Love Data and Want More? Read These 5 Books:

Data is everywhere. It’s in the can of Coca-Cola you bought this morning from the grocery store on the corner. It’s in the map you use when finding a place to eat. It’s even in the photo of the breakfast you sent to your friend this morning. Data and the decisions that we derive from

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