What vs. Why: How to Gather the Right Data to Drive Business Decisions

Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item

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7 Tips for Designing a Great Survey

Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is appropriate. Here are a few tips to help you design your next

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A Deeper Look at Premise’s Place Harmonizer Algorithm

Premise Data has a global network of Contributors who are paid to provide ground-level insights through Premise’s mobile app. As of January 2020, over 1.4 million on-the-ground local citizen Contributors are paid to answer surveys and map places across the globe. On average, Contributors are submitting hundreds of thousands of responses to “tasks” per day.

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Eight Challenges Faced When Operating in Emerging Markets

Emerging markets face different challenges than developed countries. These challenges have led to volatile markets, with data that is constantly changing and affecting how business is conducted. Around 80% of the world’s GDP comes from emerging markets, so it is vital to have a constant supply of accurate data. With these challenges come new opportunities.

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Test Your Trivia Knowledge!

January 4th is National Trivia Day in the U.S. At Premise, we have a great love for fun facts and data. Premise continuously collects data in over 75 countries about everything from the price of local goods to citizen sentiment about community resources. So put on your thinking cap and test your knowledge of our

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Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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The Power of Where: 5 Ways to Get the Location-Based Data You Need

While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground.  When we talk about Location Discovery, we’re talking

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Mystery Shopping 101

What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests

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Country Support Specialist Spotlight: Hassani

We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hassani. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Hassani a few questions so that you can get to know

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Amazon Fires and the Impact on Public Health: What the Data Tells Us

The Amazon Rainforest fires dominated international headlines a few months back, and the sad truth is that while the news stories have slowed and been pushed from the headlines, the fires have not stopped burning. Brazil’s National Institute for Space Research reports that the number of fires through September 2019 is up nearly 50 percent

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