Hitchens’s Razor: Sourcing Ground Truth Amidst an Info-demic

As information-sharing technology continues to innovate, the speed at which information is spread is only getting faster. Yet, with that speed comes unprecedented and newfound accountability; How do we ensure that the speed at which information is spread is not conflated with accuracy? An increasingly popular topic at the crux of this issue is the

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Premise’s COVID-19 Snapshot: Italy

As cases of COVID-19 continue to skyrocket around the world, many are looking at Italy. Italy has quickly become the new epicenter of the pandemic, with over 63,927 cases (as of March 23, 2020, at 2:06 p.m. PST) and health officials are urging people to take social distancing actions or else end up in the

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What is Crowdsourcing and Why Should You Care?

What is Crowdsourcing? Crowdsourcing is a scalable process of solving problems by engaging a network of individual contributors (either digitally or physically) to complete a series of tasks or projects, solve an impending business problem, or gather, organize and analyze vast amounts of crucial business data for strategic implementation. Types of Crowdsourcing While there is

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The Economic Impact of COVID-19: An Initial Analysis from Premise

As cases of COVID-19 are discovered in new countries on a near-daily basis and expand rapidly within the United States, Premise has started surveying contributors worldwide—over 100,000 responses in the first week—to understand how their lives have been changed or otherwise impacted since the virus was first reported on December 31, 2019.  Premise launched its

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Premise Explores the Data Behind Global Awareness of COVID-19

Novel Coronavirus, now known as COVID-19, is a respiratory disease first detected in Wuhan City of the Hubei Province of China on December 31st, 2019. There are over 95,100 cases of COVID-19 globally with roughly 80,000 confirmed cases in mainland China and the illness has reportedly spread to over 75 other international locations.*  In the

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What Data Should Your Retail Execution Team Be Collecting?

The American CPG market is currently valued at $813B. Consumers face more options than ever, even with small scale, daily purchases; the overwhelming variety has contributed to a massive decrease in brand loyalty. Only 8% of global consumers self-identify as brand or product loyalists making “brand switching” an increasingly concerning consumer behavior. This behavior has

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Country Support Specialist: Majid

We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Majid from Herat, Afghanistan.  Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Majid a few questions so that you can

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Primary Research: What’s it All About?

Typically, research can be broken down into two separate categories that define the source of the information being provided. Primary and secondary research are terms used to define the ways to obtain information, primary by means of gathering information directly from the source and secondary being gained by means of obtaining information that has been

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What vs. Why: How to Gather the Right Data to Drive Business Decisions

Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item

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7 Tips for Designing a Great Survey

Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is appropriate. Here are a few tips to help you design your next

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A Deeper Look at Premise’s Place Harmonizer Algorithm

Premise Data has a global network of Contributors who are paid to provide ground-level insights through Premise’s mobile app. As of January 2020, over 1.4 million on-the-ground local citizen Contributors are paid to answer surveys and map places across the globe. On average, Contributors are submitting hundreds of thousands of responses to “tasks” per day.

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Eight Challenges Faced When Operating in Emerging Markets

Emerging markets face different challenges than developed countries. These challenges have led to volatile markets, with data that is constantly changing and affecting how business is conducted. Around 80% of the world’s GDP comes from emerging markets, so it is vital to have a constant supply of accurate data. With these challenges come new opportunities.

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