Why You Need a Better Data Source

When dealing with data that is based on the real world it is important to remember that the world is not static. Take McDonalds for example, in 2018 they opened ten new stores every day around the world. Each of those locations is unique and requires an understanding of the specific nuances and challenges of

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The State of Traditional Trade in Emerging Markets

Around the globe, retail operates in different ways. One of the biggest differences is probably between developed and emerging markets. A number of different terms are often used to describe the state of retail in emerging markets and how it compares. Some of the terms you might come across when dealing with retail in emerging

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Love Data and Want More? Read These 5 Books:

Data is everywhere. It’s in the can of Coca-Cola you bought this morning from the grocery store on the corner. It’s in the map you use when finding a place to eat. It’s even in the photo of the breakfast you sent to your friend this morning. Data and the decisions that we derive from

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Getting Started with Hyperlocal Data Collection

The unprecedented growth of mobile technology around the world has opened up a whole new world of data that can be collected. Mobile technology provides the ability to collect highly targeted data from groups of people that would otherwise be extremely difficult to reach with other methods. Technology and tools fueled by the growth of

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Emerging Markets: A Whole New Mall

Pricing models and strategies used domestically don’t always work internationally. In emerging markets, pricing can be difficult to manage due to inflation rates, shifting interest costs and volatile currencies. In many emerging markets, the retail space is dominated by “mom-and-pop stores.” A recent report from Accenture shows that in Asia, “traditional trade—mom-and-pop stores—dominates retail with

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Delivering Ground-Level Data for Food Delivery Businesses

How many times have you used a restaurant or food delivery app? There is a plethora of them out there—Zomato, Swiggy, Uber Eats, Grubhub, the list goes on and on. Over the last few years, there has been rapid growth in the demand for food delivery services as consumers increasingly turn to convenience when it

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Innovative Technology is Driving Globalization 4.0

At Premise, we have a front row seat to globalization 4.0 due to the nature of our technology. With the upcoming 2019 World Economic Forum Annual Meeting focused on “Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution” it is the perfect time to share some of our insight on

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Harnessing the Value of a Nurtured Network

At Premise, we distinguish ourselves from other data collection companies through the meticulous development of our Contributor networks. Premise builds Contributor networks across the globe, each carefully tailored to the individual communities it encompasses. These networks aim to provide ground-level data to our clients, helping to inform critical decision-making. Beyond that, these networks also have

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