How Primary Research Can Prepare Your Businesses “Reopening” Strategy

It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

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Premise Launches Ramadan 2020 Report Evaluating COVID-19’s Impact

From Tirana to Timbuktu and Mogadishu to Manila, nearly two billion of the world’s Muslims celebrate the holy month of Ramadan, which lasts from April 23rd-May 23rd 2020. As one of the five pillars of Islam, Ramadan is typically celebrated by fasting during the day and eating and drinking only at night, culminating in Eid

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How Difficult is it for Americans to Find Desired Items in Stores?

COVID-19 has sent global and domestic supply chains scrambling. As states across the United States began implementing shelter-in-place ordinances in March and April, many Americans also began having difficulties finding essential goods. It is likely that 2020 will go down as a year where toilet paper and hand sanitizer were some of the hottest commodities.

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How Crowdsourcing Can Help With Data Collection Gap During COVID-19

As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal

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Loneliness: An Unprecedented COVID-19 Cost on the Nation’s Youth

All the lonely people, where do they all come from? This question once posed by the Beatles seems more relevant now than ever. In the midst of the current COVID-19 pandemic, social distancing has been a central policy to contain the spread of the virus. Our data suggests that this very measure could be increasing

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Is Rural America Prepared for COVID-19?

There are now over one million confirmed cases of COVID-19 globally and more than 300,000 cases in the United States. In the initial phases of the coronavirus outbreak in the U.S., the majority of the cases were concentrated in urban centers. However, more cases are starting to appear in rural areas; for example, Albany, Georgia,

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Hitchens’s Razor: Sourcing Ground Truth Amidst an Info-demic

As information-sharing technology continues to innovate, the speed at which information is spread is only getting faster. Yet, with that speed comes unprecedented and newfound accountability; How do we ensure that the speed at which information is spread is not conflated with accuracy? An increasingly popular topic at the crux of this issue is the

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