Location Data Explained: Harnessing the Power of Places

As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and users alike. Premise leverages its network of nearly 3M contributors in over 100 countries to gather sentiment data (e.g.,

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Eight Different Ways to Use the Power of the Crowd

What is the Crowdsourcing Model? The crowdsourcing model is the method of engaging a group or individuals for a common goal. The goals are often problem-solving, innovation or efficiency. It involves new technologies, web 2.0 and social media. You can apply these methods on different levels and in any type of industry. The growing connection

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Gathering Competitive Intelligence Through Mystery Shopping

You now understand “Competitive Intelligence” or CI, a key market research terminology, after reading our article “What is Competitive Intelligence?” You also know the many benefits of incorporating and executing a CI strategy into your business planning after reading our article “The Benefits of Robust Competitive Intelligence.” Now you want to know how to collect

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How Primary Research Can Prepare Your Businesses “Reopening” Strategy

It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

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Premise Launches Ramadan 2020 Report Evaluating COVID-19’s Impact

From Tirana to Timbuktu and Mogadishu to Manila, nearly two billion of the world’s Muslims celebrate the holy month of Ramadan, which lasts from April 23rd-May 23rd 2020. As one of the five pillars of Islam, Ramadan is typically celebrated by fasting during the day and eating and drinking only at night, culminating in Eid

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How Difficult is it for Americans to Find Desired Items in Stores?

COVID-19 has sent global and domestic supply chains scrambling. As states across the United States began implementing shelter-in-place ordinances in March and April, many Americans also began having difficulties finding essential goods. It is likely that 2020 will go down as a year where toilet paper and hand sanitizer were some of the hottest commodities.

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How Crowdsourcing Can Help With Data Collection Gap During COVID-19

As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal

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