Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

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Customer Experience: Why it Still Matters in the Grocery Industry

Overall, shoppers are committed to the shopping experience retailers provide, and not just the consumer goods themselves. Prior to this global pandemic, it was common to see retailers fiercely competing to consistently have shoppers purchasing from their business as opposed to their competitors. If a customer needed to purchase canned wet food for cats, they

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How to Define and Measure the Customer Experience

Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer

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Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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