Competitive Intelligence: The Gift that Keeps on Giving

The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching year-end numbers. The holiday season may look a little different this year as we approach month nine

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4 Ways to Build Consumer Trust During the Holiday Season

The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will

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Monitoring COVID-19 Holiday Safety Compliance Using Retail Audits

2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic

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Update Your Data Collection Strategy for the New Normal

From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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Which is Better? Traditional vs. Crowdsourced Mystery Shopping

Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one

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Why You Need to Monitor Planogram Compliance with Crowdsourcing

What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement of all displays, merchandise and shelving used as an in-store “guide.” Planograms are generally developed by the sales

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Improve Your Customer Experience (CX) with OOS Monitoring

Whether you work in supply chain, marketing, sales, finance or customer service, a casual mention of the term “out-of-stock” can send shivers down your spine, erupting massive goose pimples on every limb. OOS is a terrifying, anxiety-inducing horror story. While it is difficult to nail down the true monetary loss of OOS, your business (and

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Seven Trends in Customer Experience You Need to Know About

It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty

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Customer Experience: Why it Still Matters in the Grocery Industry

Overall, shoppers are committed to the shopping experience retailers provide, and not just the consumer goods themselves. Prior to this global pandemic, it was common to see retailers fiercely competing to consistently have shoppers purchasing from their business as opposed to their competitors. If a customer needed to purchase canned wet food for cats, they

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How to Define and Measure the Customer Experience

Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer

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Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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