Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one
Read More...What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement of all displays, merchandise and shelving used as an in-store “guide.” Planograms are generally developed by the sales
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What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type of research for various reasons. It helps you make the right decision, for instance, determining how many
Read More...What is the Crowdsourcing Model? The crowdsourcing model is the method of engaging a group or individuals for a common goal. The goals are often problem-solving, innovation or efficiency. It involves new technologies, web 2.0 and social media. You can apply these methods on different levels and in any type of industry. The growing connection
Read More...Picture this: it’s Sunday morning and the birds are chirping. You head into the kitchen to brew a pot of coffee when halfway into the brew cycle your coffee maker breaks. What a ghastly situation! Off to Target you go to replace your Morning Toast* coffee maker. You get to the store and head to
Read More...As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic
Read More...Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the four steps to get your the data you need: Design: Based on your needs we work together to design
Read More...As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal
Read More...What is Crowdsourcing? Crowdsourcing is a scalable process of solving problems by engaging a network of individual contributors (either digitally or physically) to complete a series of tasks or projects, solve an impending business problem, or gather, organize and analyze vast amounts of crucial business data for strategic implementation. Types of Crowdsourcing While there is
Read More...While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground. When we talk about Location Discovery, we’re talking
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