Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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How to Execute a Mystery Shopping Program in Four Easy Steps

Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the four steps to get your the data you need:  Design: Based on your needs we work together to design

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How Crowdsourcing Can Help With Data Collection Gap During COVID-19

As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal

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What is Crowdsourcing and Why Should You Care?

What is Crowdsourcing? Crowdsourcing is a scalable process of solving problems by engaging a network of individual contributors (either digitally or physically) to complete a series of tasks or projects, solve an impending business problem, or gather, organize and analyze vast amounts of crucial business data for strategic implementation. Types of Crowdsourcing While there is

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The Power of Where: 5 Ways to Get the Location-Based Data You Need

While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground.  When we talk about Location Discovery, we’re talking

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