How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Empower the Crowd to Supercharge Your Business

What if I told you there was an easier way to drive more engagement with your rewards programs while at the same time identifying areas of improvement, significantly minimizing overall risk to your business, and capitalizing on hidden-in-plain-sight growth opportunities? You’d implement that strategy in a heartbeat, right? Such a solution already exists.  It’s what’s

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How We’d Solve It: Minimizing Product Display Costs

Crowd empowerment solutions like the one offered by Premise help businesses across all industries minimize costs and maximize profits quicker than traditional market research tools. Understanding how specifically may not be obvious. That’s why today we’re launching a series aimed at focusing on a specific business problem and diving deeper into how we’d solve it.

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Which is Better? Traditional vs. Crowdsourced Mystery Shopping

Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one

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Why You Need to Monitor Planogram Compliance with Crowdsourcing

What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement of all displays, merchandise and shelving used as an in-store “guide.” Planograms are generally developed by the sales

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Market Research: A Quick Guide to Boosting Your Performance

What is Market Research and Why Is It Important? Firstly, you should understand what is market research? It is an act of gathering, analyzing and interpreting information that helps your company conquer the market. People use this type of research for various reasons. It helps you make the right decision, for instance, determining how many

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Eight Different Ways to Use the Power of the Crowd

What is the Crowdsourcing Model? The crowdsourcing model is the method of engaging a group or individuals for a common goal. The goals are often problem-solving, innovation or efficiency. It involves new technologies, web 2.0 and social media. You can apply these methods on different levels and in any type of industry. The growing connection

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How Monitoring OOS Helps Increase Sales

Picture this: it’s Sunday morning and the birds are chirping. You head into the kitchen to brew a pot of coffee when halfway into the brew cycle your coffee maker breaks. What a ghastly situation! Off to Target you go to replace your Morning Toast* coffee maker. You get to the store and head to

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Considerations for Primary Research During the Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic

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How to Execute a Mystery Shopping Program in Four Easy Steps

Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the four steps to get your the data you need:  Design: Based on your needs we work together to design

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How Crowdsourcing Can Help With Data Collection Gap During COVID-19

As I sit in my home office, it’s hard not to think about all the ways the pandemic is altering our lives, both personal and professional. In the United States, a vast majority of people are working from home and for parents, that means juggling work, parenting, teaching, and so much more. In a six-week longitudinal

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What is Crowdsourcing and Why Should You Care?

What is Crowdsourcing? Crowdsourcing is a scalable process of solving problems by engaging a network of individual contributors (either digitally or physically) to complete a series of tasks or projects, solve an impending business problem, or gather, organize and analyze vast amounts of crucial business data for strategic implementation. Types of Crowdsourcing While there is

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