How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

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In the Green: Evaluating the Impact of Your ESG Initiatives

ESGs provide companies with the knowledge and tools to become purpose-driven business leaders in their discipline.  We explore how companies can use crowd empowerment to drive change and examine why purpose-driven businesses are particularly well-positioned to tackle the world’s biggest problems. Taking advantage of the opportunities created by the need to tackle social and environmental

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How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Empower the Crowd to Supercharge Your Business

What if I told you there was an easier way to drive more engagement with your rewards programs while at the same time identifying areas of improvement, significantly minimizing overall risk to your business, and capitalizing on hidden-in-plain-sight growth opportunities? You’d implement that strategy in a heartbeat, right? Such a solution already exists.  It’s what’s

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How We’d Solve It: Minimizing Product Display Costs

Crowd empowerment solutions like the one offered by Premise help businesses across all industries minimize costs and maximize profits quicker than traditional market research tools. Understanding how specifically may not be obvious. That’s why today we’re launching a series aimed at focusing on a specific business problem and diving deeper into how we’d solve it.

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