Why Your CPG Brand Needs Crowdsourced Mystery Shopping

If your consumer packaged goods (CPG) brand does not use measurement programs like mystery shopping or retail audits, it might be missing out on key pieces of crucial data. These programs specifically; Provide in-depth information about consumer interaction and employee performance Offer you a detailed and unbiased perspective of current customer experience Monitor the usefulness

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Why You Need Better Pricing Data

Today’s marketplace is extremely tight for consumer packaged goods (CPG) companies. To stay in the game, CPG companies need to be constantly innovating; to do that, they need an accurate and current data source. There is immense value for brands in collecting ongoing data surrounding the prices of their products and other commodities in stores.

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The New Way to Collect In-Store Data

This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times

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Stop Playing Where’s Waldo with Your Products and Services

This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones. Research from the UN suggests that 1 in 5 people live in a city of one million or more,

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Are You Crowdsourcing Retail Audit Data in Emerging Markets?

This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in the United States alone suggest that by 2020 sales of the CPG industry will exceed $760 billion. Many

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Sleigh the Holiday Shopping Season with Real-Time In-Store Data

Imagine you’ve created a toy that you think is going to be a huge seller in stores this season. You and your team spend months designing the visual merchandising until it is perfect. When you’re shopping on Black Friday you find your display a complete wreck. Now you’re wondering, are all my other displays nationwide

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