More Americans Embrace Mask Use, Distancing as U.S. Cases Continue Rising

While many countries have successfully “flattened the curve” in the fight against COVID-19, allowing them to slowly reopen businesses and resume limited tourism, the situation in America is far worse. The number of confirmed cases in the U.S. has continued to skyrocket, setting single-day records multiple times in the past few weeks, including back-to-back days

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Why Using Competitive Research to Grow Your Business is Important During a Pandemic

Closed restaurants, vacant airlines, schools, amusement parks and canceled concerts; these phenomena dramatically illustrate the extent of COVID-19 pandemic. According to the recent report of Ipsos study, nearly four in five Americans consider their lives upended by the spread of virulent disease. That is to say, the pandemic has impacted every corner of this society

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The Do’s and Don’ts of Conducting Surveys During COVID-19

In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for

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What We Can Learn from Zika in the Midst of COVID-19

The World Health Organization recently declared South America the new center of the coronavirus pandemic as cases continue to rise dramatically in Brazil and other countries in the region. Several of these countries were also affected by the 2015-2016 Zika outbreak, and we were curious to see how contributors were handling the current health crisis,

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Are Americans Wearing Face Masks?

The COVID-19 pandemic continues to impact the globe, with the United States recently passing two unfortunate milestones—over 40 million Americans have filed for unemployment in the past ten weeks and over 100,000 have died from the virus overall. In the midst of this, Premise has continued to collect data on the issue, tasking its contributors

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A Closer Look at the Crisis in Venezuela

Venezuela is currently the epicenter of the largest humanitarian crisis in Latin America. Once considered one of the richest countries in the region due to its oil reserves, Venezuela has moved toward the brink of economic collapse over the past two decades with conditions worsening rapidly since 2014. More recently, international organizations have been reporting

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Monitoring Your Brand During the COVID-19 Pandemic

The stay at home or shelter in place restrictions placed on Americans during the COVID-19 pandemic have greatly impacted economic function since mid-March. The latest jobs report claims a staggering unemployment rate of 15% forcing businesses to adjust rapidly to changing consumer preferences and behavior and maintain a level of malleability as the economic climate

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How Difficult is it for Americans to Find Desired Items in Stores?

COVID-19 has sent global and domestic supply chains scrambling. As states across the United States began implementing shelter-in-place ordinances in March and April, many Americans also began having difficulties finding essential goods. It is likely that 2020 will go down as a year where toilet paper and hand sanitizer were some of the hottest commodities.

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A Roundup Of Premise’s Analysis On COVID-19 In Latin America

Coronavirus arrived late in Latin America with Brazil being the first to report a case on February 25, 2020. At this current time, the country has reported more than 370,000 cases of the virus. Brazil has one of the highest levels of cases and deaths in the region, though President Bolsonaro has been reluctant to

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Pandemic Lockdowns: Grudging Acceptance, Doubt Remains

Around the world, there are an increasing number of protests, some recurring weekly, against government-instituted lockdowns and other restrictions.  These demonstrations do not seem to be related to any given country’s performance in managing COVID-19, comparing the number of protests with the number of reported cases and the number of deaths in each country.  In

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