As we step into a new year our country faces two competing realities tied to the ongoing COVID-19 pandemic—first and foremost, the nascent campaigns to distribute the two approved vaccines across the country, which has successfully reached over 4M Americans and counting thus far. This positive point of hope is counterbalanced by the steadily surging
Read More...As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably
Read More...Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have
Read More...The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching year-end numbers. The holiday season may look a little different this year as we approach month nine
Read More...Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the
Read More...Thirty-two states and Washington, DC, implemented statewide mask mandates between April and August. During the same period, an increasing number of Americans began to wear masks regularly, according to a weekly survey started in mid-April by the data intelligence company Premise. Read the full article here.
Read More...2020 has been quite the year, hasn’t it? It is fairly difficult to believe that nationwide lockdowns in response to the COVID-19 pandemic took place just under eight months ago. Despite 2020 spanning into eternity and feeling an awful lot like three years in one, the holiday season is rapidly approaching. On any other non-pandemic
Read More...From closed restaurants to curbside pick-up and lines outside of shops with reduced capacity to empty shelves, consumers are experiencing the effects of COVID-19 in retail in real-time. As we approach the end of 2020, national guidelines and restrictions are still in flux, and extended disruptions mean significant changes in the way we conduct business
Read More...Trick-or-treating is usually done outside and with small groups of people. Nonetheless, the Centers for Disease Control and Prevention (CDC) has deemed it a high-risk activity due to close contact with children from other households and shared surface areas. Indeed, the idea of children from across the neighborhood grabbing from the same candy bowl while
Read More...SAN FRANCISCO – Data and analytics firm Premise Data surveyed more than 3,300 people about their shopping plans for the holidays during the COVID pandemic. Read the full article here.
Read More...During the month of September, Premise Data, the San Francisco-based data and analytics company, surveyed a network of 500 female contributors across the United States and asked them a series of questions related to their use of beauty and personal hygiene products. Read the full article here.
Read More...As the country continues its struggle with the coronavirus, recently passing the grim milestones of 7M cases nationwide and over 200,000 deaths, two preventive measures loom in importance as we near the annual flu season—face masks and social distancing. The CDC, WHO and other major health organizations are now unequivocal in their guidance that employing these
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