Understanding How Timing Impacts Vaccine Hesitancy

Premise has been collecting data in more than 100 countries to understand pandemic concerns and the changes communities have undertaken to manage COVID-19.  One trend we’ve been noticing is that concerns about COVID-19 impacting people’s livelihood have been fluctuating around the world since the World Health Organization declared it a global pandemic in March of

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Vaccine Hesitancy Around the World: Spotlight on Ukraine

Vaccine hesitancy is currently a hot topic due to concerns around COVID-19. However, it has long been an issue for the international development community. As public health officials around the world work to vaccinate people against COVID-19 and increase basic general immunization coverage, they must also wrestle with the complex issue of vaccine hesitancy. The

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How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Task of the Week: Mask Mandate Lifted

Premise tasks provide Contributors the opportunity to earn money for taking part in simple activities or surveys. The data that we collect is then used by businesses and organizations across all industries to inform strategy and identify areas of both opportunity and improvement around the world. Each week, we will be spotlighting a specific task

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Reach the Unreached: Using Microplanning to Deliver COVID-19 Vaccines

Providing healthcare to the most rural and vulnerable populations around the globe has always been a challenge. Polio eradication has taken decades, and malaria and tuberculosis continue to afflict primarily the poor and vulnerable despite enormous efforts. Today, with the rampant COVID-19 viral pandemic entering its fourteenth month and several approved vaccines to prevent it

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Understanding Your Customer Journey During COVID-19

We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the

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Americans Embrace Existing COVID Precautions, as Well as New Vaccines

As we step into a new year our country faces two competing realities tied to the ongoing COVID-19 pandemic—first and foremost, the nascent campaigns to distribute the two approved vaccines across the country, which has successfully reached over 4M Americans and counting thus far. This positive point of hope is counterbalanced by the steadily surging

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Understanding Your Holiday Customer During COVID-19

As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably

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Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have

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Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the

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Why every state should adopt a mask mandate, in 4 charts

Thirty-two states and Washington, DC, implemented statewide mask mandates between April and August. During the same period, an increasing number of Americans began to wear masks regularly, according to a weekly survey started in mid-April by the data intelligence company Premise. Read the full article here.

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