The Top 10 LGBTQ+ Allies 2021 — Brands Edition

Businesses across all industries make a concerted effort during Pride to step up their marketing efforts to appeal to the LGBTQ+ community and their allies. With the end of June meaning the end of Pride month, Premise asked our Contributor network to tell us which businesses came across as being the most authentic. We wanted

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Premise Statement on the Recent Coverage in the Wall Street Journal

We are flattered that the Wall Street Journal decided to write about our work. However, we wanted to clear up a couple of misconceptions that the reporter made about who we are and what we do. There are three points in the article that require clarification. Primarily, the repeated use of the word “unwitting” when

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Task of the Week: Starbucks Versus the Local Coffee Shop

One of the greatest debates in coffee right now is Starbucks versus the local coffee shop. Starbucks has changed the game when it comes to coffee. The global chain is on seemingly every street corner and has forever changed how people buy their coffee thanks to mobile ordering through its addicting mobile app, which accounts

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Task of the Week: Brands Supporting Pride

The month of June is also known as Pride, a time to celebrate the LGBTQ+ community and to honor the progress they have made over the years. Pride also tends to be a time when businesses of all shapes and sizes proclaim their commitment to the LGBTQ community. Brand logos are changed to incorporate the

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How We’d Solve It: Measuring the Success of Out-of-Home (OOH) Advertisements

People are starting to travel again and as they do, that means Out-of-Home (OOH) advertisements are going to be driving more brand awareness and sales. Out-of-Home advertisements encompass any advertisement conducted offline and out of the home, such as billboards and transit advertisements. In today’s installment of our ongoing How We’d Solve It series, we

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Premise Pays Over $1 Million in Bitcoin to Contributors Around the World

Premise Contributors are increasingly choosing to get paid for completing tasks in Bitcoin. Premise has been paying via Coinbase since 2016. Since our first Contributor cashed out in August 2017, we’ve paid more than $1 million in Bitcoin to Contributors in more than 110 countries around the world including the United States through Coinbase. To

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Empower the Crowd to Supercharge Your Business

What if I told you there was an easier way to drive more engagement with your rewards programs while at the same time identifying areas of improvement, significantly minimizing overall risk to your business, and capitalizing on hidden-in-plain-sight growth opportunities? You’d implement that strategy in a heartbeat, right? Such a solution already exists.  It’s what’s

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Premise App Updates Improve Overall Contributor Experience

Premise recently updated our app to make it easier for Contributors to find tasks. Here’s why — Our Contributor and our customer base are growing, particularly on the commercial side of the business in the United States. That means our Product team is busy refining and improving the overall Contributor experience. The Problem More tasks

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How We’d Solve It: Minimizing Product Display Costs

Crowd empowerment solutions like the one offered by Premise help businesses across all industries minimize costs and maximize profits quicker than traditional market research tools. Understanding how specifically may not be obvious. That’s why today we’re launching a series aimed at focusing on a specific business problem and diving deeper into how we’d solve it.

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Premise Mobilizes Its Global Contributor Network for Earth Day 2021

Earth Day 2021 brings with it a renewed focus on sustainability and the environment.  Retail giants like Target and Amazon are investing billions of dollars into making their products, facilities, and packaging more sustainable. Iconic CPG brands including Frito Lay, Hershey, and Kimberly Clark have launched large scale efforts aimed at reducing their overall carbon

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