Cementos Argos Partners With Premise for More Agile Market Insights

Concrete giant Cementos Argos had a market research problem.  The firms that they were using were not agile enough to tell them what was happening in the market in real time. The Medellin-based concrete manufacturer, which operates in 15 countries throughout the Americas, needed a data partner that offered more cost effective and up-to-date market

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The Changing Views on Climate Change

Major retailers and CPG brands are becoming more focused on their environmental impact. That’s because not doing so could be bad for business. A 2020 Capgemini survey of 750 senior executives in Consumer Products and Retail (CPR) organizations found that 77% think that sustainable initiatives drive customer loyalty while 63% say that such initiatives boost

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What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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