Why Using Competitive Research to Grow Your Business is Important During a Pandemic

Closed restaurants, vacant airlines, schools, amusement parks and canceled concerts; these phenomena dramatically illustrate the extent of COVID-19 pandemic. According to the recent report of Ipsos study, nearly four in five Americans consider their lives upended by the spread of virulent disease. That is to say, the pandemic has impacted every corner of this society

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Gathering Competitive Intelligence Through Mystery Shopping

You now understand “Competitive Intelligence” or CI, a key market research terminology, after reading our article “What is Competitive Intelligence?” You also know the many benefits of incorporating and executing a CI strategy into your business planning after reading our article “The Benefits of Robust Competitive Intelligence.” Now you want to know how to collect

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The Benefits of Robust Competitive Intelligence

What is Competitive Intelligence? Competitive Intelligence (CI) is the sister of market research, sharing many of the same characteristics and techniques for information collection. CI, however, specifically targets competitive brands, market data and consumer response to said data. The result of effective analysis of competitive intelligence data is the anticipation of emerging trends, new technologies

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What is Competitive Intelligence?

“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole new market for businesses to explore. Barriers to market entry are the lowest they have ever been, which creates incredible opportunity to pursue

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