The Benefits of Robust Competitive Intelligence

What is Competitive Intelligence? Competitive Intelligence (CI) is the sister of market research, sharing many of the same characteristics and techniques for information collection. CI, however, specifically targets competitive brands, market data and consumer response to said data. The result of effective analysis of competitive intelligence data is the anticipation of emerging trends, new technologies

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What is Competitive Intelligence?

“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole new market for businesses to explore. Barriers to market entry are the lowest they have ever been, which creates incredible opportunity to pursue

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