How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

Read More...

TMRE @ Home: Emphasizing Agility in Uncertain Times and Other Key Trends

Agility is key to succeeding in modern business. Agile research is, at its very essence, the continual development and refinement of research tools and methodology. That was the overarching theme of the recent TMRE @ Home virtual event held from June 7-10. The event brought together market research professionals from various sectors for discussion around

Read More...

Three Emerging Agile In-Store Data Aggregation Methods

Success in modern retail calls for more agile data aggregation in order to make smarter business decisions. Customers have more options than ever before when it comes to learning about and buying new products. A bad experience — whether that’s products being out of stock or displays that aren’t in compliance — could have severe

Read More...

How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

Read More...