How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

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TMRE @ Home: Emphasizing Agility in Uncertain Times and Other Key Trends

Agility is key to succeeding in modern business. Agile research is, at its very essence, the continual development and refinement of research tools and methodology. That was the overarching theme of the recent TMRE @ Home virtual event held from June 7-10. The event brought together market research professionals from various sectors for discussion around

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Three Emerging Agile In-Store Data Aggregation Methods

Success in modern retail calls for more agile data aggregation in order to make smarter business decisions. Customers have more options than ever before when it comes to learning about and buying new products. A bad experience — whether that’s products being out of stock or displays that aren’t in compliance — could have severe

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How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Cementos Argos Partners With Premise for More Agile Market Insights

Concrete giant Cementos Argos had a market research problem.  The firms that they were using were not agile enough to tell them what was happening in the market in real time. The Medellin-based concrete manufacturer, which operates in 15 countries throughout the Americas, needed a data partner that offered more cost effective and up-to-date market

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What International Development Can Learn from Agile Software Development

Have you ever collected data that was not fully utilized—maybe made it to a final report but never informed activities? Is the data you just collected now illuminating what you only wish you had asked instead? The international development community is abuzz with agile, adaptive or iterative management because adaptive management produces better results. From

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