Mystery Shopping

Get In-Store Visibility Instantly

Understand your buyer’s emotions and motivations through a mystery shopping program.

Common uses of Premise’s technology for Mystery Shopping include:

Premise operates the world’s largest marketplace for the collection of retail data, bringing the power of 3 million Premise app users across more than 120 countries to Category Managers and Shopper Marketers.

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Staff Engagement


Location Conditions

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Shopper Experience


Restaurant Experience

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Point-of-Sale Experience


In-Store Pick Up


Product Usage

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Item Location

How It Works

1. Configure

Premise quickly transforms your questions into tasks. Based on your specific needs, we create a data acquisition campaign to crowdsource the answers you need.

2. Collect

Contributors perform tasks in retail outlets across the globe, filling your in-store information gaps. Through the Premise app, Contributors can take photos, walk routes and answer questions. Configure tasks as needed by reallocating resources to different store locations

3. Quality Control

We process every submission through a combination of manual and automatic quality control checks.

4. Visualize

Visualize your data in our custom dashboards, or download your data and integrate it with your existing information management systems. Dive into the data that was collected specifically for you.

Global brands rely on Premise to deliver deep customer insights.

Why Premise?


• Scalable: 3 million Contributors

• Global: 120+ countries

• Quality: Proprietary AI based QA algorithms

• Local: 37 languages

• Cost Efficient: Data is collected by nearby app users

• Innovative: Pioneer in crowdsourced data collection

• Objective: Premise Contributors have no stake in the outcome

Want to learn more about our Market Research services?