COVID-19 has caused widespread changes to the retail and restaurant industry. For businesses that are dealing with new guidelines and recommendations to keep customers and employees safe, it can be hard to ensure that every business location is taking the same precautions.
Over the last few weeks, there has been a lot happening around mask usage in the United States, including a lot of controversy. While many government officials seem to be nervous about making policy around mandatory mask usage, major brands are stepping up. From Starbuck to Walmart some of the largest companies in the United States have begun to institute mandatory masks when doing business at their locations.
1 in 3 customers would stop doing business with a brand they loved if they had a bad customer experience and 92% of customers would stop doing business with a brand they loved after two or three negative customer experiences. With COVID-19 for many customers, safety has become a huge determinant of their experience.
Measuring customer satisfaction and monitoring compliance with company or safety standards can be time-consuming and expensive, but extremely important in this environment. When your business has multiple locations the logistics of getting information becomes more cumbersome, but technology-enabled mystery shopping can help you get the real-time insight you need.
Mystery shoppers can provide even more actionable information by having a unique hands-on experience that requires them to take a look at very specific aspects of their visit. During this unique time, mystery shoppers can submit photos of signage around social distancing and masks requirements, provide information on observed cleaning precautions or sentiment around mask usage by employees.
With Premise, the possibilities are endless when it comes to choosing exactly which items you want to focus on. We provide an opportunity to stay on top of what is happening at your business locations. With a tight economy who wouldn’t want to have a leg up on their competitors and have a business that consistently delights customers?
Learn more about how Premise can help you get the in-store data you need at firstname.lastname@example.org.