How to Make the
Most of Your Cooler Space
Achieving optimum results in the beverage industry can be challenging — especially when determining if coolers are correctly deployed in emerging markets. To help brands optimize their cooler space, here’s a checklist of critical actions to consider:
Ensure a mix of product categories and flavors.
Ensure accurate product distribution in-store with innovative in-store insights. You’ll get near real-time information to follow planograms and have a good mix of products in coolers. Don’t rely on limited data from POS systems — they don’t let you know how many facings each product has.
Ensure a mix of product categories and flavors.
Ensure accurate product distribution in-store with innovative in-store insights. You’ll get near real-time information to follow planograms and have a good mix of products in coolers. Don’t rely on limited data from POS systems — they don’t let you know how many facings each product has.
Know the number of branded coolers needed per outlet.
Are you sure you have enough branded coolers at each outlet? With real-time in-store solutions, you can quickly and easily check if coolers are branded correctly and if you have enough of them. This ensures that your product is distributed as efficiently as possible.
Know the number of branded coolers needed per outlet.
Are you sure you have enough branded coolers at each outlet? With real-time in-store solutions, you can quickly and easily check if coolers are branded correctly and if you have enough of them. This ensures that your product is distributed as efficiently as possible.
Use store-by-store analysis for better shelf placement.
Beverage brands can benefit from store-level analysis for better shelf placement. By tracking cooler execution in top- priority stores, you’ll create effective cooler displays and increase sales.
Use store-by-store analysis for better shelf placement.
Beverage brands can benefit from store-level analysis for better shelf placement. By tracking cooler execution in top- priority stores, you’ll create effective cooler displays and increase sales.
Ensure that your cooler investments aren’t undermined.
Monitor product facings per store to detect competitor contamination with store-level data that gives insight into which stores require merchandising visits. POS data only reveals which products are selling, not if investments are undermined.
Ensure that your cooler investments aren’t undermined.
Monitor product facings per store to detect competitor contamination with store-level data that gives insight into which stores require merchandising visits. POS data only reveals which products are selling, not if investments are undermined.
Modern in-store insights can reveal in-depth, store-specific data with remarkable speed. This lets you get an up-to-date overview of cooler presence, positioning, and purity across your target market.
With this information, you have what it takes to recognize stores that need remedial action for better cooler performance. Utilizing this knowledge enables you to increase sales efficiency and maximize your cooler investments for a greater return on investment.
Download our new ebook to see how beverage brands can leverage in-store solutions for CSD brand growth and predict consumer trends.