Say Hello to In-Store
Mobile Insights

In-store mobile insights serve as a flexible approach to retail execution monitoring. You can set it up as a consistent tracking system just as quickly as you can use it to answer specific, time-sensitive questions.

You can deploy it in one store or launch it in locations all around the world. Think of it like a radar for your retail execution — it helps you spot incoming trouble and opportunities across an expansive area of territory at once.

The information you can get from in-store mobile insights is nearly limitless. Contributors can provide any data a human can capture with a smartphone, including:

Photos and video of store shelves building exteriors, registers, etc

Geolocation data

Sentiment data via surveys

Demographic-specific mystery shopping

Qualitative feedback via short-answer questions

Short-answer questions

Competitive intel from other stores

Environmental insights on the area surrounding a store location

Premise’s global network of over 4 million Contributors get you the store-level insights you need to make effective, data-driven decisions for long-term success.

Want to learn more about how in-store mobile insights keep your finger on the pulse of any aspect of your retail execution that matters to you?

Download the Why Top CPG Brands Are Moving Away From Outdated Market Research Methods ebook today.