Rapid Growth Case Study
Informing Strategies for Urban vs. Rural CSD Sales in India
Challenge
A beverage packaging manufacturer wanted to understand the distribution of carbonated soft drink bottles versus cans to assess the viability of multi-pack solutions in India.
Solution & Impact
In less than 2 weeks, Premise collected data from modern and traditional retail establishments across India, equipping the customer develop intelligent strategies for each environment.
Highlighted In-Store Solution
Rapid Growth
Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Store Detail
Identify products and gain rich attribute and appearance data about them.
Storekeeper Interviews
Conduct interviews with staff on a range of topics.