Rapid Growth Case Study

Informing Strategies for Urban vs. Rural CSD Sales in India


A beverage packaging manufacturer wanted to understand the distribution of carbonated soft drink bottles versus cans to assess the viability of multi-pack solutions in India.

Solution & Impact

In less than 2 weeks, Premise collected data from modern and traditional retail establishments across India, equipping the customer develop intelligent strategies for each environment.

Informing Strategies for Urban vs. Rural CSD Sales in India

See How Premise Insights Can Work For You

cpg in store insights ebook

Highlighted In-Store Solution

Rapid Growth

Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.

Store Detail

Identify products and gain rich attribute and appearance data about them.

Storekeeper Interviews

Conduct interviews with staff on a range of topics.